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turismo torino e provincia

Turin and its province on TikTok: boom in followers and tourists

Brief

Turismo Torino e Provincia is the organization responsible for promoting the territory as a destination for leisure, sports, nature, culture, business, individual, and group travel. Since December 2023, we have been following the TikTok channel to highlight the city by sharing its peculiarities, curiosities, and interesting tips for different target audiences.

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Our Work

From the outset, we’ve developed a strategy that includes a mix of content targeting the main audiences and established solid collaborations with creators and influencers, effectively turning them into ambassadors from the city’s community. We’ve focused on curiosities, undiscovered gems, and almost unknown facts even to the city’s own residents, generating conversations, hype, and interest around the city.
Alongside all activities, there’s a robust digital advertising strategy aimed at increasing followers. It’s an impactful content strategy for an astonishing city!

RESULTS

+10,6K

FOLLOWERS FROM JANUARY TO MAY 2024

+1,5MLN

LIKES FROM JANUARY TO MAY 2024

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