{"id":8328,"date":"2025-05-05T12:23:14","date_gmt":"2025-05-05T10:23:14","guid":{"rendered":"https:\/\/www.btrees.it\/?page_id=8328"},"modified":"2025-06-09T16:07:45","modified_gmt":"2025-06-09T14:07:45","slug":"b-corp","status":"publish","type":"page","link":"https:\/\/www.btrees.it\/en\/b-corp\/","title":{"rendered":"B corp"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8328\" class=\"elementor elementor-8328 elementor-8261\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d82ec8e e-flex e-con-boxed e-con e-parent\" data-id=\"d82ec8e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54d95f5 elementor-widget elementor-widget-heading\" data-id=\"54d95f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">BTREES BECOMES A  B CORP<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cd7a08 elementor-widget elementor-widget-heading\" data-id=\"6cd7a08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TOGETHER FOR A MORE SUSTAINABLE FUTURE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cceb39 e-flex e-con-boxed e-con e-parent\" data-id=\"1cceb39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-458a852 e-con-full e-flex e-con e-child\" data-id=\"458a852\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2c648a elementor-widget elementor-widget-text-editor\" data-id=\"e2c648a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Since its founding, BTREES has been committed to creating a<span class=\"green_title\"><strong> workplace that respects the local area, its people, and the principles of equity<\/strong><\/span>. We love taking care of our workplace, where every team member can feel comfortable.<br \/>In 2023, we became a <span class=\"green_title\"><strong>benefit corporation<\/strong><\/span>, but that wasn\u2019t enough. It was the beginning of a journey based on sharing our values, caring for the collaborators who helped plant and nurture this flourishing tree, and protecting the territory to which we feel deeply connected. All of this has grown stronger over time, leading us to achieve <span class=\"green_title\"><strong>B Corp certification<\/strong><\/span>: a tangible result in aligning with ESG criteria and a step forward on a journey we intend to continue.<\/p><p>Becoming a B Corp isn\u2019t a final destination for us: it\u2019s a deliberate choice: to act every day with the goal of generating positive impact for people, clients, communities, and the environment, <span class=\"green_title\"><strong>while staying true to our roots<\/strong><\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68b1b26 e-con-full e-flex e-con e-child\" data-id=\"68b1b26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27fc8d3 elementor-widget elementor-widget-image\" data-id=\"27fc8d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"304\" height=\"435\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/Italian-B-Corp-Logo.webp\" class=\"attachment-full size-full wp-image-8265\" alt=\"White B Corporation logo with a large B in a circle, black bg.\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bc9944 e-flex e-con-boxed e-con e-parent\" data-id=\"3bc9944\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0034a7e e-con-full e-flex e-con e-child\" data-id=\"0034a7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3830e5 elementor-widget elementor-widget-image\" data-id=\"a3830e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/tim-mossholder-_BEmWFIEJfA-unsplash.webp\" class=\"attachment-large size-large wp-image-8288\" alt=\"Green heart drawn on tree rings and textured wood.\" srcset=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/tim-mossholder-_BEmWFIEJfA-unsplash.webp 1000w, https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/tim-mossholder-_BEmWFIEJfA-unsplash-300x300.webp 300w, https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/tim-mossholder-_BEmWFIEJfA-unsplash-150x150.webp 150w, https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/tim-mossholder-_BEmWFIEJfA-unsplash-768x768.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-687d916 e-con-full e-flex e-con e-child\" data-id=\"687d916\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c511dac elementor-widget elementor-widget-heading\" data-id=\"c511dac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The heart of our tree<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-693072b elementor-widget elementor-widget-text-editor\" data-id=\"693072b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A positive work environment has always been the driving force behind BTREES&#8217; company culture.<br \/>This commitment is what led us to be recognized as an \u201c<strong>Ethical Company<\/strong>\u201d \u2014 an a distinction awarded to organizations where collaboration and results thrive in a <strong>positive and constructive environment<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40455b3 e-flex e-con-boxed e-con e-parent\" data-id=\"40455b3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c5b3294 e-con-full e-flex e-con e-child\" data-id=\"c5b3294\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ccecb9 elementor-widget elementor-widget-heading\" data-id=\"0ccecb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We cultivate strong relationships<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-add39d7 elementor-widget elementor-widget-text-editor\" data-id=\"add39d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"green_title\"><strong>Everyone matters in the BTREES ecosystem<\/strong><\/span>. Whether team members or clients, every voice is heard because we believe in <span class=\"green_title\"><strong>taking care of people<\/strong><\/span>: a genuine value that allows us to create increasingly strong and long-lasting relationships based on <span class=\"green_title\"><strong>trust, transparency and accountability<\/strong><\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-662212e e-con-full e-flex e-con e-child\" data-id=\"662212e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00fed04 elementor-widget elementor-widget-image\" data-id=\"00fed04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/laura-adai-ckjKnqB0cxY-unsplash.webp\" class=\"attachment-large size-large wp-image-8296\" alt=\"Green-outlined tree roots; green leaves on right inside border.\" srcset=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/laura-adai-ckjKnqB0cxY-unsplash.webp 1000w, https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/laura-adai-ckjKnqB0cxY-unsplash-300x300.webp 300w, https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/laura-adai-ckjKnqB0cxY-unsplash-150x150.webp 150w, https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/laura-adai-ckjKnqB0cxY-unsplash-768x768.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69bbea0 e-flex e-con-boxed e-con e-parent\" data-id=\"69bbea0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b1729fb e-con-full e-flex e-con e-child\" data-id=\"b1729fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f7573c elementor-widget elementor-widget-image\" data-id=\"3f7573c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/ash-amplifies-NQ6Lh81BTRs-unsplash.webp\" class=\"attachment-large size-large wp-image-8298\" alt=\"Tree branches with neon green streaks fill the frame.\" srcset=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/ash-amplifies-NQ6Lh81BTRs-unsplash.webp 1000w, https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/ash-amplifies-NQ6Lh81BTRs-unsplash-300x300.webp 300w, https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/ash-amplifies-NQ6Lh81BTRs-unsplash-150x150.webp 150w, https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/ash-amplifies-NQ6Lh81BTRs-unsplash-768x768.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5462dbb e-con-full e-flex e-con e-child\" data-id=\"5462dbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f735e53 elementor-widget elementor-widget-heading\" data-id=\"f735e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We give breath to ideas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cdf9d1 elementor-widget elementor-widget-text-editor\" data-id=\"2cdf9d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>We draw inspiration from everything around us<\/strong>: whether it is a new Indie song or a sunny day, we let <strong>creativity<\/strong> be an integral part of all our work, always accompanied by good <strong>strategy<\/strong> in order to <strong>develop innovative and impactful solutions<\/strong>. We embrace every challenge in the communication field, always questioning ourselves and pushing further.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7e2803 e-flex e-con-boxed e-con e-parent\" data-id=\"d7e2803\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d18ff5 e-con-full e-flex e-con e-child\" data-id=\"6d18ff5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6979d9a elementor-widget elementor-widget-heading\" data-id=\"6979d9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We have a positive impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aa1b25 elementor-widget elementor-widget-text-editor\" data-id=\"2aa1b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Last but not least, at BTREES we\u2019re fully aware of the importance of caring for the <span class=\"green_title\"><strong>planet<\/strong><\/span>, reminding ourselves that <span class=\"green_title\"><strong>this is the only one we have<\/strong><\/span>. Through daily actions and mindful practices within the agency, <span class=\"green_title\"><strong>we\u2019ve reduced our environmental footprint<\/strong><\/span>. It&#8217;s not just about sorting waste or ditching single-use plastic bottles: <span class=\"green_title\"><strong>it&#8217;s about leaving a clean world for ourself and for future generations<\/strong><\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d5f167 e-con-full e-flex e-con e-child\" data-id=\"7d5f167\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b16c17c elementor-widget elementor-widget-image\" data-id=\"b16c17c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/natalia-blauth-6cPYO9RpBoI-unsplash.webp\" class=\"attachment-large size-large wp-image-8303\" alt=\"Tree bark close-up with bright green vertical zigzag line.\" srcset=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/natalia-blauth-6cPYO9RpBoI-unsplash.webp 1000w, https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/natalia-blauth-6cPYO9RpBoI-unsplash-300x300.webp 300w, https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/natalia-blauth-6cPYO9RpBoI-unsplash-150x150.webp 150w, https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/natalia-blauth-6cPYO9RpBoI-unsplash-768x768.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BTREES BECOMES A B CORP TOGETHER FOR A MORE SUSTAINABLE FUTURE Since its founding, BTREES has been committed to creating a workplace that respects the local area, its people, and the principles of equity. We love taking care of our workplace, where every team member can feel comfortable.In 2023, we became a benefit corporation, but [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8328","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B corp - BTREES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.btrees.it\/en\/b-corp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B corp - BTREES\" \/>\n<meta property=\"og:description\" content=\"BTREES BECOMES A B CORP TOGETHER FOR A MORE SUSTAINABLE FUTURE Since its founding, BTREES has been committed to creating a workplace that respects the local area, its people, and the principles of equity. 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