{"id":11154,"date":"2026-02-23T14:16:18","date_gmt":"2026-02-23T13:16:18","guid":{"rendered":"https:\/\/www.btrees.it\/portfolio\/by-the-drivers-side\/"},"modified":"2026-02-27T16:12:13","modified_gmt":"2026-02-27T15:12:13","slug":"midas-social-media-strategy","status":"publish","type":"portfolio","link":"https:\/\/www.btrees.it\/en\/portfolio\/midas-social-media-strategy\/","title":{"rendered":"BY THE DRIVER&#8217;S SIDE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11154\" class=\"elementor elementor-11154 elementor-11119\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5527e5ea e-flex e-con-boxed e-con e-parent\" data-id=\"5527e5ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-79409882 e-con-full e-flex e-con e-child\" data-id=\"79409882\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-509c085e elementor-widget elementor-widget-heading\" data-id=\"509c085e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b49a54d list_ico_port elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7b49a54d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.btrees.it\/en\/services\/strategy\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Social Media Strategy <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.btrees.it\/en\/services\/advertising\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Advertising <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.btrees.it\/en\/services\/social-media\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Community Management <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6835ce64 e-con-full e-flex e-con e-child\" data-id=\"6835ce64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3293c7 elementor-widget elementor-widget-heading\" data-id=\"6f3293c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Objectives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e4ab8e1 list_ico_port elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5e4ab8e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Generate reactions <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Community building<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Increasing fan base<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8414f81 e-con-full e-flex e-con e-child\" data-id=\"8414f81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c8c3b69 elementor-widget elementor-widget-heading\" data-id=\"6c8c3b69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activities<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13f185b9 list_ico_port elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"13f185b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Creativity<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Content Strategy <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">ADV planning <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c6e8be9 e-flex e-con-boxed e-con e-parent\" data-id=\"3c6e8be9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16ab494 elementor-widget__width-inherit midas_stage elementor-widget elementor-widget-ucaddon_card_carousel_video\" data-id=\"16ab494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_card_carousel_video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Card Carousel - video -->\n\t\t<link id='font-awesome-css' href='https:\/\/www.btrees.it\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='https:\/\/www.btrees.it\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-v4-shims.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='owl-carousel-css' href='https:\/\/www.btrees.it\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/owl-carousel-new\/assets\/owl.carousel.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='fancybox-css' href='https:\/\/www.btrees.it\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/fancybox3\/jquery.fancybox.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='uc_ac_assets_file_animate_css_77907-css' href='https:\/\/www.btrees.it\/wp-content\/uploads\/ac_assets\/uc_classic_carousel\/animate.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Card Carousel - video *\/\n\n#uc_card_carousel_video_elementor_16ab494-wrapper{\n  min-height:1px;\n}\n\n#uc_card_carousel_video_elementor_16ab494 *{\n\t-webkit-box-sizing: border-box;\n\t-moz-box-sizing: border-box;\n\tbox-sizing: border-box;\n}\n\n#uc_card_carousel_video_elementor_16ab494 .ue-carousel-item{\n  overflow:hidden;\n  transition:0.3s;\n}\n\n#uc_card_carousel_video_elementor_16ab494 .uc_classic_carousel_container_holder{\n\tdisplay:block;\n\tposition:relative;\n\twidth:100%;\n    box-sizing: border-box;\n}\n#uc_card_carousel_video_elementor_16ab494 .uc_classic_carousel_placeholder{\n   position:relative;\n}\n\n\n#uc_card_carousel_video_elementor_16ab494 .uc_classic_carousel_placeholder img, #uc_card_carousel_video_elementor_16ab494 .ue_card_carousel_image_overlay{\n  transition: all 300ms;\n}\n\n.card_carousel_title{\n\tfont-size:21px;\n}\n\n.uc_classic_carousel .uc_classic_carousel_border{\n\tdisplay:block;\n    margin:0 auto;\n}\n\n.uc_classic_carousel  .uc_classic_carousel_placeholder img{\n\twidth:100%;    \n    display:block;\n}\n\n.uc_classic_carousel .uc_classic_carousel_content{\n  display: flex;\n  flex-flow: column nowrap;\n}\n\n.uc_classic_carousel .ue_button{\n  margin-top:auto;\n}\n\n.uc_classic_carousel .uc_classic_carousel_content .uc_more_btn {\n\tdisplay:inline-block;\n\ttext-decoration:none;\n\ttransition: all 0.5s ease;\n}\n\n#uc_card_carousel_video_elementor_16ab494 .owl-dots {\n  overflow:hidden;\n  text-align:center;\n}\n\n#uc_card_carousel_video_elementor_16ab494 .owl-dot {\n  border-radius:50%;\n  display:inline-block;\n}\n\n#uc_card_carousel_video_elementor_16ab494 .owl-nav .owl-prev,\n#uc_card_carousel_video_elementor_16ab494 .owl-nav .owl-next{\n    position:absolute;\n    display:flex;\n  \tjustify-content: center;\n  \talign-items: center;\n    text-align:center;\n}\n\n#uc_card_carousel_video_elementor_16ab494 .owl-nav .disabled{\n    display: none;  \n}\n\n\n#uc_card_carousel_video_elementor_16ab494 .ue-item-icon{\n  line-height:1em;\n  display:inline-flex;\n  justify-content:center;\n  align-items:center;  \n}\n\n#uc_card_carousel_video_elementor_16ab494 .ue-item-icon svg{\n  height:1em;\n  width:1em;\n}\n\n#uc_card_carousel_video_elementor_16ab494 .ue-item-icon-wrapper{\n  display:flex;\n}\n\n#uc_card_carousel_video_elementor_16ab494 .uc_classic_carousel_container_holder {\n\t max-width: 300px;\n}\n\n\n\n@media screen and (max-width: 1024px) {\n  #uc_card_carousel_video_elementor_16ab494 .uc_classic_carousel_container_holder {\n\t max-width: ;\n  }\n}\n\n@media screen and (max-width: 767px) {\n  #uc_card_carousel_video_elementor_16ab494 .uc_classic_carousel_container_holder {\n    max-width: ;\n  }\n}\n\n<\/style>\n\n<div class=\"uc_classic_carousel\" id=\"uc_card_carousel_video_elementor_16ab494-wrapper\">\n        <div class=\"uc_carousel owl-carousel uc-items-wrapper  \" id=\"uc_card_carousel_video_elementor_16ab494\"  >\n          \t\n\n\n<div id=\"uc_card_carousel_video_elementor_16ab494_item1\" class=\"uc_classic_carousel_container_holder ue-item elementor-repeater-item-c2c87b2\" data-hide-item=\"false\">  \n  <div class=\"ue-carousel-item\">\n    \n        \n    \n          <div class=\"uc_classic_carousel_placeholder\">\n        <a data-fancybox href=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/02\/Video-1.mp4\" title=\"Show More\" >          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/02\/video-01.jpg\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/02\/video-01.jpg\" alt=\"Person in yellow hoodie holds Italian sign on city street.\" width=\"860\" height=\"1529\">\n        <\/a>              <\/div>\n    \n    <div class=\"uc_classic_carousel_content\" style=\"direction:ltr;\">    \n\n      \n                  \t\n\n      \t\n      \n    <\/div>\n    \n  <\/div>\n<\/div>\n\n\n\n<div id=\"uc_card_carousel_video_elementor_16ab494_item2\" class=\"uc_classic_carousel_container_holder ue-item elementor-repeater-item-02f30b6\" data-hide-item=\"false\">  \n  <div class=\"ue-carousel-item\">\n    \n        \n    \n          <div class=\"uc_classic_carousel_placeholder\">\n        <a data-fancybox href=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/02\/Video-2.mp4\" title=\"Show More\" >          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/02\/video-02.jpg\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/02\/video-02.jpg\" alt=\"Person writing &quot;RICORDA:&quot; on cardboard, green &quot;PLAY&quot; overlaid.\" width=\"860\" height=\"1529\">\n        <\/a>              <\/div>\n    \n    <div class=\"uc_classic_carousel_content\" style=\"direction:ltr;\">    \n\n      \n                  \t\n\n      \t\n      \n    <\/div>\n    \n  <\/div>\n<\/div>\n\n\n\n<div id=\"uc_card_carousel_video_elementor_16ab494_item3\" class=\"uc_classic_carousel_container_holder ue-item elementor-repeater-item-50d34e3\" data-hide-item=\"false\">  \n  <div class=\"ue-carousel-item\">\n    \n        \n    \n          <div class=\"uc_classic_carousel_placeholder\">\n        <a data-fancybox href=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/02\/Video-3.mp4\" title=\"Show More\" >          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/02\/video-03.jpg\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/02\/video-03.jpg\" alt=\"Person in sunglasses and cap holds handwritten sign on city street.\" width=\"860\" height=\"1529\">\n        <\/a>              <\/div>\n    \n    <div class=\"uc_classic_carousel_content\" style=\"direction:ltr;\">    \n\n      \n                  \t\n\n      \t\n      \n    <\/div>\n    \n  <\/div>\n<\/div>\n\n      <\/div>\n<\/div>\n<!-- end Card Carousel - video -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-173f297 e-flex e-con-boxed e-con e-parent\" data-id=\"173f297\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2d1d8acf e-con-full e-flex e-con e-child\" data-id=\"2d1d8acf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a6e3c5e elementor-widget elementor-widget-heading\" data-id=\"6a6e3c5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brief<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6be4ec99 e-con-full e-flex e-con e-child\" data-id=\"6be4ec99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f908b58 elementor-widget elementor-widget-text-editor\" data-id=\"4f908b58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.midas.it\/\" target=\"_blank\" rel=\"noopener\">Midas Italia<\/a> is a nationwide franchise of automotive repair shops, with a particularly strong presence in Lombardy, Piedmont and Lazio. Since 2023, we have managed the brand\u2019s social media communication on Meta, with the goal of turning its digital channels into a true point of reference for drivers.<\/p><p>The social media strategy focuses on building a genuine and engaged community around the brand, positioning Midas as a reliable partner who truly understands people\u2019s needs. The creative concept <strong>\u201cWe understand you\u201d<\/strong> lies at the core of the project: an empathetic narrative that highlights the emotions, joys and everyday challenges faced by anyone who drives a car. Through useful, informative and engaging content, <strong>Midas presents itself online as a brand that listens, understands and genuinely supports drivers<\/strong> throughout their driving experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b7c8731 e-flex e-con-boxed e-con e-parent\" data-id=\"4b7c8731\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08dcf99 elementor-widget elementor-widget-video\" data-id=\"08dcf99\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/kf4WnbGt5Xc&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.btrees.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Midas-cover-video-1.jpg&quot;,&quot;id&quot;:11126,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;MIDAS in gold, medieval font on a black background.&quot;,&quot;source&quot;:&quot;library&quot;},&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/02\/Midas-cover-video-1.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video about MIDAS in gold, medieval font on a black background.\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"160\" height=\"160\" viewBox=\"0 0 160 160\" fill=\"none\"><mask id=\"path-1-inside-1_1294_4426\" fill=\"white\"><path d=\"M0.484375 0.970703H17.1816C27.3945 0.970703 32.501 6.53646 32.501 17.668V69.2998C32.501 77.5133 28.8265 82.8089 21.4775 85.1865C19.7484 85.7269 17.2087 85.9971 13.8584 85.9971H11.9941V160H0.484375V0.970703ZM11.9941 12.2373V74.6494H14.5879C16.209 74.6494 17.3167 74.5413 17.9111 74.3252C19.9645 73.5146 20.9912 71.8395 20.9912 69.2998V17.668C20.9912 14.0475 19.3431 12.2373 16.0469 12.2373H11.9941ZM44.2539 160V0.970703H55.7637V148.652H74.001V160H44.2539ZM93.0488 119.959L90.5361 160H78.9453L82.6738 103.748L90.7793 0.970703H106.504L114.609 103.586L118.338 160H106.747L104.234 119.959H93.0488ZM103.586 108.611L98.6416 29.4209L93.6973 108.611H103.586ZM132.117 0.970703L139.979 62.9775L147.761 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91.1846L132.912 91.3373L132.914 91.349L133.9 91.1846ZM119.959 0.970703V-0.0292969H118.793L118.971 1.12343L119.959 0.970703ZM131.125 1.09649L138.987 63.1033L140.972 62.8517L133.109 0.844913L131.125 1.09649ZM140.972 63.1021L148.753 1.09522L146.769 0.846189L138.987 62.853L140.972 63.1021ZM147.761 1.9707H159.919V-0.0292969H147.761V1.9707ZM158.931 0.818846L145.07 91.0327L147.047 91.3364L160.907 1.12256L158.931 0.818846ZM145.072 91.0202L144.748 92.9655L146.721 93.2943L147.045 91.349L145.072 91.0202ZM144.734 93.1299V160H146.734V93.1299H144.734ZM145.734 159H134.225V161H145.734V159ZM135.225 160V93.1299H133.225V160H135.225ZM135.211 92.9655L134.887 91.0202L132.914 91.349L133.238 93.2943L135.211 92.9655ZM134.889 91.0318L120.947 0.817978L118.971 1.12343L132.912 91.3373L134.889 91.0318ZM119.959 1.9707H132.117V-0.0292969H119.959V1.9707Z\" fill=\"#56D52A\" mask=\"url(#path-1-inside-1_1294_4426)\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11db1012 e-flex e-con-boxed e-con e-parent\" data-id=\"11db1012\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5d4f5ad8 e-con-full e-flex e-con e-child\" data-id=\"5d4f5ad8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80a65fa elementor-widget elementor-widget-heading\" data-id=\"80a65fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52bcd4b3 e-con-full e-flex e-con e-child\" data-id=\"52bcd4b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f297daa elementor-widget elementor-widget-text-editor\" data-id=\"4f297daa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">The <em><strong>\u201cSharp Signs\u201d<\/strong><\/em> series takes inspiration from the popular <a href=\"https:\/\/www.instagram.com\/dudewithsign\/\" target=\"_blank\" rel=\"noopener\">@dudewithsign<\/a> format, reimagining its viral dynamic through the Midas brand lens. Each post features a sign with a witty, sharp message addressed directly to drivers. <\/span><\/p><p><span data-contrast=\"none\">By mixing self-irony with a hint of sarcasm, <strong>Midas engages its audience and encourages reflection on the small<\/strong> \u2013 and often bad \u2013 <strong>habits<\/strong> we all have behind the wheel. The result is a high-performance content format that generates strong engagement, thousands of views, and a significant volume of comments and community interaction. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49b4d7d e-con-full e-flex e-con e-parent\" data-id=\"49b4d7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-014214b e-con-full e-flex e-con e-child\" data-id=\"014214b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78ec086 elementor-widget elementor-widget-heading\" data-id=\"78ec086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESULTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7038d61 e-con-full e-flex e-con e-child\" data-id=\"7038d61\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-785198e e-con-full e-flex e-con e-child\" data-id=\"785198e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8bc4bb0 elementor-widget elementor-widget-heading\" data-id=\"8bc4bb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"green_title\">+1<\/span>M\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1891bdd e-con-full e-flex e-con e-child\" data-id=\"1891bdd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-490631b elementor-widget elementor-widget-heading\" data-id=\"490631b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TOTAL VIEWS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f866155 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f866155\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6209758 e-con-full e-flex e-con e-child\" data-id=\"6209758\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a098113 elementor-widget elementor-widget-heading\" data-id=\"a098113\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"green_title\">500<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a41723 e-con-full e-flex e-con e-child\" data-id=\"6a41723\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6bb590 elementor-widget elementor-widget-heading\" data-id=\"a6bb590\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">COMMENTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19dbc54 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"19dbc54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fad04fd e-con-full e-flex e-con e-child\" data-id=\"fad04fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7e119f elementor-widget elementor-widget-heading\" data-id=\"a7e119f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"green_title\">+10<\/span>K\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c2eaf2 e-con-full e-flex e-con e-child\" data-id=\"9c2eaf2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e481eea elementor-widget elementor-widget-heading\" data-id=\"e481eea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">REACTIONS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff2ede4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ff2ede4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d500acf e-flex e-con-boxed e-con e-parent\" data-id=\"d500acf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-de5f691 e-flex e-con-boxed e-con e-child\" data-id=\"de5f691\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21f247b elementor-widget elementor-widget-heading\" data-id=\"21f247b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">discover<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f8a13a carouselPortHome elementor-widget elementor-widget-ucaddon_post_carousel\" data-id=\"2f8a13a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_post_carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Post Carousel -->\n\t\t<link id='lity-css' href='https:\/\/www.btrees.it\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/lity\/lity.min.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Post Carousel *\/\n\n#uc_post_carousel_elementor_2f8a13a-wrapper\n{\n  min-height:1px;\n}\n#uc_post_carousel_elementor_2f8a13a *{\n  box-sizing:border-box;\n}\n#uc_post_carousel_elementor_2f8a13a.owl-carousel .owl-stage-outer{\n  padding-top:10px;\n}\n\n#uc_post_carousel_elementor_2f8a13a{\n  position:relative;\n}\n.uc_post_title{\n  font-size:21px;\n}\n\n#uc_post_carousel_elementor_2f8a13a .ue-item\n{\n  transition:0.3s;\n  position:relative;\n}\n\n#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_placeholder\n{\n  position:relative;\n}\n\n#uc_post_carousel_elementor_2f8a13a .ue_pos_carousel_image_overlay\n{\n  position:absolute;\n  top:0;\n  bottom:0;\n  left:0;\n  right:0;\n  transition:0.3s;\n}\n#uc_post_carousel_elementor_2f8a13a .owl-stage{\n  display:flex;\n}\n#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_container_holder{\n  display: flex;\n  flex-direction: column;\n  height: 100%;\n  position: relative;\n  overflow: visible;\n}\n#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_content{\n  flex-grow: 1;\n  }\n\n\n#uc_post_carousel_elementor_2f8a13a .uc_carousel_item\n{\n  \/*overflow:hidden;*\/\n}\n\n#uc_post_carousel_elementor_2f8a13a .owl-nav .owl-prev{\n    position:absolute;\n    display:inline-block;\n    text-align:center;  \t\n    \t\n\n}\n#uc_post_carousel_elementor_2f8a13a .owl-nav .owl-next{\n  position:absolute;\n  display:inline-block;\n  text-align:center;\n  \t\n}\n\n\n#uc_post_carousel_elementor_2f8a13a .owl-dots {\noverflow:hidden;\ndisplay:none !important;\n}\n\n#uc_post_carousel_elementor_2f8a13a .owl-dot {\nborder-radius:50%;\ndisplay:inline-block;\n}\n\n\n\n#uc_post_carousel_elementor_2f8a13a .uc_more_btn{\n\n  display:inline-block;\n  text-align:center;\n  text-decoration:none;\n}  \n#uc_post_carousel_elementor_2f8a13a .uc_more_btn svg{\n  width:1em;\n  height:1em;\n}\n#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_placeholder{\n  overflow:hidden;\n}\n#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_placeholder img\n{\n  display:block;\n  width:100%;\n}\n\n#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_content \n{\n  display:flex;\n  flex-direction:column;\n}\n\n\n\t\n\n\n\n\n\n\t#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_content    {\n      position:absolute;\n      top:0px;\n      left:0px;\n      bottom:0px;\n      right:0px;\n      opacity:0;\n      transition:1s;\n      display:flex;\n      align-items:center;\n      flex-direction:column;\n      justify-content: center;\n    }\n\n\t#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_container_holder:hover .uc_image_carousel_content{\n      opacity:1;\n    }\n\t#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_container_holder:hover .uc_image_carousel_placeholder{\n      position: absolute;\n      width: 100%;\n      top: -5px;\n      left: -5px;\n      overflow: visible;\n    }\n\t#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_container_holder:hover .uc_image_carousel_content{\n      top: -5px!important;\n      left: -5px!important;\n    }\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n#uc_post_carousel_elementor_2f8a13a .ue-meta-data\n{\n  \n  display:flex;\n  flex-wrap: wrap;\n  line-height:1em;\n}\n\n#uc_post_carousel_elementor_2f8a13a .ue-grid-item-meta-data\n{\n      display:inline-flex;\n      align-items:center;\n}\n\n.ue-grid-item-meta-data\n{\n  font-size:12px;\n}\n\n#uc_post_carousel_elementor_2f8a13a .ue-grid-item-meta-data-icon\n{\n  line-height:1em;\n}\n\n#uc_post_carousel_elementor_2f8a13a .ue-grid-item-meta-data-icon svg\n{\n  width:1em;\n  height:1em;\n}\n\n#uc_post_carousel_elementor_2f8a13a .ue-debug-meta\n{\n  padding:10px;\n  border:1px solid red;\n  position:relative;\n  line-height:1.5em;\n  font-size:11px;\n  width:100%;\n}\n\n\n\t#uc_post_carousel_elementor_2f8a13a .owl-stage\n        {\n            transition-timing-function: linear!important;\n        }\n\n\n\n@media only screen and (max-width: 768px) {\n \n  #uc_post_carousel_elementor_2f8a13a .uc_image_carousel_container_holder .uc_image_carousel_content{\n      opacity:1;\n    background-color:#183f3f2b;\n    }\n\t\/*#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_container_holder .uc_image_carousel_placeholder{\n      position: absolute;\n      width: 100%;\n      top: -5px;\n      left: -5px;\n      overflow: visible;\n    }\n\t#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_container_holder .uc_image_carousel_content{\n      top: -5px!important;\n      left: -5px!important;\n    }*\/\n  \n}\n\n<\/style>\n\n<div class=\"uc_overlay_image_carousel\" id=\"uc_post_carousel_elementor_2f8a13a-wrapper\">\n   <div class=\"uc_carousel owl-carousel owl-theme uc-items-wrapper  \" data-custom-sethtml=\"true\"  data-id=\"\" id=\"uc_post_carousel_elementor_2f8a13a\" >\n   \t\t<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/lanificio-subalpino-creative-campaign\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/BTR_CoverSubalpino-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/BTR_CoverSubalpino-768x496.webp\" alt=\"Headless coats with scarf, beret walk snowy Paris, Eiffel Tower nearby.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/lanificio-subalpino-creative-campaign\/\">            <div class=\"uc_post_title\">MIRAGGIO D'INVERNO<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-tiles-tales-campaign\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/Cover-VISITPIEMONTE-2880X1860-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/Cover-VISITPIEMONTE-2880X1860-768x496.webp\" alt=\"Figure skater in red spins on ice, shadow and reflection visible.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-tiles-tales-campaign\/\">            <div class=\"uc_post_title\">TILES &amp; TALES<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/museo-diffuso-turin-website-redesign\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/Copertina-768x512.jpg\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/Copertina-768x512.jpg\" alt=\"People walk, bike on a city street lined with damaged buildings.\" width=\"768\" height=\"512\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/museo-diffuso-turin-website-redesign\/\">            <div class=\"uc_post_title\">A MUSEUM THAT INHABITS THE CITY: BEYOND THE WALLS OF MEMORY<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-milan-design-week-2025\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/00-Cover-VISITPIEMONTE-2880X1860-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/00-Cover-VISITPIEMONTE-2880X1860-768x496.webp\" alt=\"Blurry white flower on green with dreamy, abstract effect.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-milan-design-week-2025\/\">            <div class=\"uc_post_title\">WHERE DESIGN EVOLVES<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/piedmont-consorzi-mountain-tourism\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/cover-768x432.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/cover-768x432.webp\" alt=\"Paragliders soar over sunlit mountains beneath cloudy skies. Outdoor tourism.\" width=\"768\" height=\"432\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/piedmont-consorzi-mountain-tourism\/\">            <div class=\"uc_post_title\">A MOUNTAIN OF EXPERIENCES<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/terminal-nord-social-contest\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/12\/Cover-1-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/12\/Cover-1-768x496.webp\" alt=\"Four excited people with phones behind leopard blanket on yellow.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/terminal-nord-social-contest\/\">            <div class=\"uc_post_title\">CONTEST: GUESS, COMMENT, WIN!<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/gi-groupers-work-on-tiktok\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/11\/cover-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/11\/cover-768x496.webp\" alt=\"Person holds smartphone showing social profile in bright room.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/gi-groupers-work-on-tiktok\/\">            <div class=\"uc_post_title\">GI GROUPERS: THE NEW PHILOSOPHY OF WORK ON TIKTOK<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/summer-village-2025-settimo-cielo-social-summer\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/07\/Cover-julipet70-2880X1860_rid_1-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/07\/Cover-julipet70-2880X1860_rid_1-768x496.webp\" alt=\"A musician thrills the crowd at the SUMMER VILLAGE 2025 property event.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/summer-village-2025-settimo-cielo-social-summer\/\">            <div class=\"uc_post_title\">SUMMER VILLAGE 2025: SETTIMO CIELO\u2019S SOCIAL SUMMER<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/when-brand-identity-hits-a-higher-gear\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/06\/Cover-SICAV-2880X1860-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/06\/Cover-SICAV-2880X1860-768x496.webp\" alt=\"Blue compact SUV with black trim on a colorful backdrop.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/when-brand-identity-hits-a-higher-gear\/\">            <div class=\"uc_post_title\">WHEN BRAND IDENTITY HITS A HIGHER GEAR<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/oltre-levento-il-design-della-comunicazione-al-salone-del-mobile\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/01-Cover-EMILGROUP-2880X1860-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/01-Cover-EMILGROUP-2880X1860-768x496.webp\" alt=\"Alone in the dark, lit by stained glass light above.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/oltre-levento-il-design-della-comunicazione-al-salone-del-mobile\/\">            <div class=\"uc_post_title\">BEYOND THE EVENT: COMMUNICATION DESIGN AT SALONE DEL MOBILE<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n\n   <\/div>\t\n<\/div>\n\n\n<!-- end Post Carousel -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":11122,"template":"","categoria_portfolio":[9,10,32,8,13],"lavori_svolti":[],"class_list":["post-11154","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","categoria_portfolio-advertising","categoria_portfolio-creativity","categoria_portfolio-riga2","categoria_portfolio-social-media","categoria_portfolio-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social media strategy and advertising for Midas | BTREES<\/title>\n<meta name=\"description\" content=\"Discover how BTREES transformed Midas&#039; social media communication. 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