{"id":11380,"date":"2026-03-31T14:37:18","date_gmt":"2026-03-31T12:37:18","guid":{"rendered":"https:\/\/www.btrees.it\/?post_type=portfolio&#038;p=11380"},"modified":"2026-04-09T12:14:56","modified_gmt":"2026-04-09T10:14:56","slug":"emilgroup-tiles-tales-campaign","status":"publish","type":"portfolio","link":"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-tiles-tales-campaign\/","title":{"rendered":"TILES &amp; TALES"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11380\" class=\"elementor elementor-11380 elementor-11353\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-062dbfa e-flex e-con-boxed e-con e-parent\" data-id=\"062dbfa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-483b8bd e-con-full e-flex e-con e-child\" data-id=\"483b8bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f534b35 elementor-widget elementor-widget-heading\" data-id=\"f534b35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-074cd53 list_ico_port elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"074cd53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.btrees.it\/en\/services\/creativity\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Creativity and concept<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.btrees.it\/en\/services\/advertising\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Digital advertising<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35b22f5 e-con-full e-flex e-con e-child\" data-id=\"35b22f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c02df2e elementor-widget elementor-widget-heading\" data-id=\"c02df2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Objectives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa83f1b list_ico_port elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"aa83f1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand Awareness<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand Positioning<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Website traffic<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac79c88 e-con-full e-flex e-con e-child\" data-id=\"ac79c88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6b0cca elementor-widget elementor-widget-heading\" data-id=\"b6b0cca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activities<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df6f938 list_ico_port elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"df6f938\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Campaign concept<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Communication and advertising campaign <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bce990 e-flex e-con-boxed e-con e-parent\" data-id=\"6bce990\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-986f48c elementor-widget elementor-widget-ucaddon_image_card_carousel\" data-id=\"986f48c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_image_card_carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Unlimited Carousel -->\n\t\t<link id='font-awesome-css' href='https:\/\/www.btrees.it\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='https:\/\/www.btrees.it\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-v4-shims.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='owl-carousel-css' href='https:\/\/www.btrees.it\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/owl-carousel-new\/assets\/owl.carousel.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Unlimited Carousel *\/\n\n#uc_image_card_carousel_elementor_986f48c{\n  min-height:1px;\n}\n\n#uc_image_card_carousel_elementor_986f48c-wrapper\n{\n  min-height:1px;\n}\n\n#uc_image_card_carousel_elementor_986f48c .owl-dots {\noverflow:hidden;\ndisplay:none !important;\ntext-align:center;\n}\n\n#uc_image_card_carousel_elementor_986f48c .owl-dot {\nborder-radius:50%;\ndisplay:inline-block;\n}\n\n#uc_image_card_carousel_elementor_986f48c .owl-nav .owl-prev{\n    position:absolute;\n    display:inline-block;\n    text-align:center;\n        \n}\n#uc_image_card_carousel_elementor_986f48c .owl-nav .owl-next{\n  position:absolute;\n  display:inline-block;\n  text-align:center;\n  }\n\n.uc_dark_carousel *{\n\tmargin:0;\n\tpadding:0;\n\t-webkit-box-sizing: border-box;\n\t-moz-box-sizing: border-box;\n\tbox-sizing: border-box;\n}\n\n.uc_dark_carousel .uc_dark_carousel_box\n{\n\tmargin:0 auto;\n}\n\n#uc_image_card_carousel_elementor_986f48c .uc_dark_carousel_container_holder\n{\n\tfont-size:14px;\n\toverflow:hidden;\n\tposition:relative;\n\twidth:100%;\n}\n\n.ue-title\n{\n\tfont-size:21px;\n}\n\n#uc_image_card_carousel_elementor_986f48c .uc_dark_carousel_content\n{\n  display:flex;\n  flex-direction:column;\n}\n\n#uc_image_card_carousel_elementor_986f48c .ue-content-bottom\n{\n  margin-top:auto;\n}\n\n#uc_image_card_carousel_elementor_986f48c  .uc_dark_carousel_placeholder\n{\n  position:relative;\n  overflow:hidden;\n}\n\n#uc_image_card_carousel_elementor_986f48c .ue-btn-inner-wrapper\n{\n  display:flex;\n  align-items:center;\n}\n\n#uc_image_card_carousel_elementor_986f48c .ue-btn-inner-wrapper svg\n{\n  height:1em;\n  width:1em;\n}\n\n#uc_image_card_carousel_elementor_986f48c  .uc_dark_carousel_placeholder img\n{\n\twidth:100%;\n    transition:0.3s;\n}\n\n#uc_image_card_carousel_elementor_986f48c .uc_dark_carousel_content .uc_more_btn {\n\tdisplay:inline-block;\n}\n\n#uc_image_card_carousel_elementor_986f48c .centered .ue-item{\n\tborder: 3px solid yellow;\n}\n\n\n.ue-item-badge\n{\n  font-size:11px;\n}\n\n#uc_image_card_carousel_elementor_986f48c .ue-item-badge\n{\n  position:absolute;\n  right:10px;\n  top:10px;\n}\n\n\n@media screen and (max-width: 1024px) {\n    .elementor-16 .elementor-element.elementor-element-e469bcd .uc_dark_carousel_content {\n        padding: 47px 0px 72px 0px !important;\n    }\n}\n@media (max-width: 485px) {\n    .uc_dark_carousel_content {\n        margin-top: -90px;\n    }\n}\n\n<\/style>\n\n<div id=\"uc_image_card_carousel_elementor_986f48c-wrapper\">\n<div class=\"uc_dark_carousel\" style=\"direction:ltr;\" >   <div class=\"uc_dark_carousel_box owl-carousel uc-items-wrapper   \" id=\"uc_image_card_carousel_elementor_986f48c\"  >\n      <div class=\"ue-item-holder elementor-repeater-item-7ae0d3b\">\n<div class=\"uc_dark_carousel_container_holder ue-item\" >\n  \n  <div class=\"uc_dark_carousel_placeholder\">\n    <a href=\"#\"  ><img decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/01-cover-1080x1350-0-768x960.webp\" alt=\"Mini figures chop and carry logs on brown tile. Text: TILES &amp; TALES, W-CIRCLES PROVENZA.\"><\/a>\n      \n    \t\n    \n  <\/div>\n  \n  <\/div>\n<\/div>\n<div class=\"ue-item-holder elementor-repeater-item-b8246d9\">\n<div class=\"uc_dark_carousel_container_holder ue-item\" >\n  \n  <div class=\"uc_dark_carousel_placeholder\">\n    <a href=\"#\"  ><img decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/01-cover-1080x1350-1-768x960.webp\" alt=\"Mini figures play tennis on tiled court; &quot;Tiles &amp; Tales&quot; above, &quot;Pietra Essenza Emil&quot; below.\"><\/a>\n      \n    \t\n    \n  <\/div>\n  \n  <\/div>\n<\/div>\n<div class=\"ue-item-holder elementor-repeater-item-8f37fb9\">\n<div class=\"uc_dark_carousel_container_holder ue-item\" >\n  \n  <div class=\"uc_dark_carousel_placeholder\">\n    <a href=\"#\"  ><img decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/01-cover-1080x1350-2-768x960.webp\" alt=\"Ballerina in red tutu on marble with &quot;TILES &amp; TALES&quot; above, brand below.\"><\/a>\n      \n    \t\n    \n  <\/div>\n  \n  <\/div>\n<\/div>\n\n   <\/div>\n<\/div>\n<\/div>\n<!-- end Unlimited Carousel -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-358aa4c e-flex e-con-boxed e-con e-parent\" data-id=\"358aa4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d589ac e-con-full e-flex e-con e-child\" data-id=\"6d589ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-953247b elementor-widget elementor-widget-heading\" data-id=\"953247b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brief<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4992c7c e-con-full e-flex e-con e-child\" data-id=\"4992c7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6ed16a elementor-widget elementor-widget-text-editor\" data-id=\"e6ed16a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWhat if tiles were much more than just surfaces? What if they became the stage for stories, emotions, and life scenarios? This is the question that gave birth to Tiles and Tales, a <span class=\"green_title\"><strong>creative idea<\/strong><\/span> proposed directly to Emilgroup. <span class=\"green_title\"><strong>Not a traditional brief<\/strong><\/span>, but an intuition brought to life through tiles that transform into waves of the sea, skating rinks, and Roman saunas. The campaign was designed to introduce Emilgroup&#8217;s collections in an innovative way, through scenarios that speak of precision, elegance, movement, and most of all: <span class=\"green_title\"><strong>imagination<\/strong><\/span>.    \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00abe77 e-flex e-con-boxed e-con e-parent\" data-id=\"00abe77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b59e908 elementor-widget elementor-widget-ucaddon_image_card_carousel\" data-id=\"b59e908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_image_card_carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Unlimited Carousel -->\n\n<style>\/* widget: Unlimited Carousel *\/\n\n#uc_image_card_carousel_elementor_b59e908{\n  min-height:1px;\n}\n\n#uc_image_card_carousel_elementor_b59e908-wrapper\n{\n  min-height:1px;\n}\n\n#uc_image_card_carousel_elementor_b59e908 .owl-dots {\noverflow:hidden;\ndisplay:none !important;\ntext-align:center;\n}\n\n#uc_image_card_carousel_elementor_b59e908 .owl-dot {\nborder-radius:50%;\ndisplay:inline-block;\n}\n\n#uc_image_card_carousel_elementor_b59e908 .owl-nav .owl-prev{\n    position:absolute;\n    display:inline-block;\n    text-align:center;\n        \n}\n#uc_image_card_carousel_elementor_b59e908 .owl-nav .owl-next{\n  position:absolute;\n  display:inline-block;\n  text-align:center;\n  }\n\n.uc_dark_carousel *{\n\tmargin:0;\n\tpadding:0;\n\t-webkit-box-sizing: border-box;\n\t-moz-box-sizing: border-box;\n\tbox-sizing: border-box;\n}\n\n.uc_dark_carousel .uc_dark_carousel_box\n{\n\tmargin:0 auto;\n}\n\n#uc_image_card_carousel_elementor_b59e908 .uc_dark_carousel_container_holder\n{\n\tfont-size:14px;\n\toverflow:hidden;\n\tposition:relative;\n\twidth:100%;\n}\n\n.ue-title\n{\n\tfont-size:21px;\n}\n\n#uc_image_card_carousel_elementor_b59e908 .uc_dark_carousel_content\n{\n  display:flex;\n  flex-direction:column;\n}\n\n#uc_image_card_carousel_elementor_b59e908 .ue-content-bottom\n{\n  margin-top:auto;\n}\n\n#uc_image_card_carousel_elementor_b59e908  .uc_dark_carousel_placeholder\n{\n  position:relative;\n  overflow:hidden;\n}\n\n#uc_image_card_carousel_elementor_b59e908 .ue-btn-inner-wrapper\n{\n  display:flex;\n  align-items:center;\n}\n\n#uc_image_card_carousel_elementor_b59e908 .ue-btn-inner-wrapper svg\n{\n  height:1em;\n  width:1em;\n}\n\n#uc_image_card_carousel_elementor_b59e908  .uc_dark_carousel_placeholder img\n{\n\twidth:100%;\n    transition:0.3s;\n}\n\n#uc_image_card_carousel_elementor_b59e908 .uc_dark_carousel_content .uc_more_btn {\n\tdisplay:inline-block;\n}\n\n#uc_image_card_carousel_elementor_b59e908 .centered .ue-item{\n\tborder: 3px solid yellow;\n}\n\n\n.ue-item-badge\n{\n  font-size:11px;\n}\n\n#uc_image_card_carousel_elementor_b59e908 .ue-item-badge\n{\n  position:absolute;\n  right:10px;\n  top:10px;\n}\n\n\n@media screen and (max-width: 1024px) {\n    .elementor-16 .elementor-element.elementor-element-e469bcd .uc_dark_carousel_content {\n        padding: 47px 0px 72px 0px !important;\n    }\n}\n@media (max-width: 485px) {\n    .uc_dark_carousel_content {\n        margin-top: -90px;\n    }\n}\n\n<\/style>\n\n<div id=\"uc_image_card_carousel_elementor_b59e908-wrapper\">\n<div class=\"uc_dark_carousel\" style=\"direction:ltr;\" >   <div class=\"uc_dark_carousel_box owl-carousel uc-items-wrapper   \" id=\"uc_image_card_carousel_elementor_b59e908\"  >\n      <div class=\"ue-item-holder elementor-repeater-item-7ae0d3b\">\n<div class=\"uc_dark_carousel_container_holder ue-item\" >\n  \n  <div class=\"uc_dark_carousel_placeholder\">\n    <a href=\"#\"  ><img decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/01-cover-1080x1350-3-768x960.webp\" alt=\"Three mini toga figures on stone steps, columns behind; TILES &amp; TALES and DUALTRAVERTINE EMIL text.\"><\/a>\n      \n    \t\n    \n  <\/div>\n  \n  <\/div>\n<\/div>\n<div class=\"ue-item-holder elementor-repeater-item-b8246d9\">\n<div class=\"uc_dark_carousel_container_holder ue-item\" >\n  \n  <div class=\"uc_dark_carousel_placeholder\">\n    <a href=\"#\"  ><img decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/01-cover-1080x1350-4-768x960.webp\" alt=\"Mini figures lounge under umbrella on tiles, with TILES &amp; TALES text.\"><\/a>\n      \n    \t\n    \n  <\/div>\n  \n  <\/div>\n<\/div>\n<div class=\"ue-item-holder elementor-repeater-item-8f37fb9\">\n<div class=\"uc_dark_carousel_container_holder ue-item\" >\n  \n  <div class=\"uc_dark_carousel_placeholder\">\n    <a href=\"#\"  ><img decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/01-cover-1080x1350-5-768x960.webp\" alt=\"Surfer figurine on wave-like tiles, text reads TILES &amp; TALES, GEMMASTONE ERGON.\"><\/a>\n      \n    \t\n    \n  <\/div>\n  \n  <\/div>\n<\/div>\n\n   <\/div>\n<\/div>\n<\/div>\n<!-- end Unlimited Carousel -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6686ad e-flex e-con-boxed e-con e-parent\" data-id=\"a6686ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-16e9081 e-con-full e-flex e-con e-child\" data-id=\"16e9081\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99a7ea5 elementor-widget elementor-widget-heading\" data-id=\"99a7ea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea18313 e-con-full e-flex e-con e-child\" data-id=\"ea18313\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7719b7 elementor-widget elementor-widget-text-editor\" data-id=\"b7719b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span class=\"green_title\"><strong>Each tile became a story<\/strong><\/span>, a surface that goes beyond aesthetics to bring unique scenarios to life. In Tiles and Tales, Emilgroup&#8217;s tiles become the backdrop for mini-worlds, dioramas that range from the calm of the beach to the dynamic elegance of a skating rink, and the adrenaline of a tennis court. Each setting was created to let the product\u2019s details come alive, <span class=\"green_title\"><strong>turning design into a sensory and narrative experience<\/strong><\/span>. The campaign led the audience to discover not only the quality of the collections but also the evocative power of the tiles. If surfaces are like the covers of books, Tiles and Tales <span class=\"green_title\"><strong>tells their stories<\/strong><\/span>.    \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02e590e e-con-full e-flex e-con e-parent\" data-id=\"02e590e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ee30f03 e-con-full e-flex e-con e-child\" data-id=\"ee30f03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0767b23 elementor-widget elementor-widget-heading\" data-id=\"0767b23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESULTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ac4472 e-con-full e-flex e-con e-child\" data-id=\"8ac4472\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-347656a e-con-full e-flex e-con e-child\" data-id=\"347656a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae7d280 elementor-widget elementor-widget-heading\" data-id=\"ae7d280\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"green_title\">+1,2<\/span>ML\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-629891b e-con-full e-flex e-con e-child\" data-id=\"629891b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aeac6ff elementor-widget elementor-widget-heading\" data-id=\"aeac6ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IMPRESSIONS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f90f8b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6f90f8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2badfb2 e-con-full e-flex e-con e-child\" data-id=\"2badfb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0a0fc4 elementor-widget elementor-widget-heading\" data-id=\"c0a0fc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"green_title\">18.8<\/span>K<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aacf4ed e-con-full e-flex e-con e-child\" data-id=\"aacf4ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3602cc8 elementor-widget elementor-widget-heading\" data-id=\"3602cc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">POST ENGAGEMENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27a44ab elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"27a44ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c590558 e-flex e-con-boxed e-con e-parent\" data-id=\"c590558\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-887620d e-flex e-con-boxed e-con e-child\" data-id=\"887620d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35131fe elementor-widget elementor-widget-heading\" data-id=\"35131fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">discover<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66ca725 carouselPortHome elementor-widget elementor-widget-ucaddon_post_carousel\" data-id=\"66ca725\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_post_carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Post Carousel -->\n\t\t<link id='lity-css' href='https:\/\/www.btrees.it\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/lity\/lity.min.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Post Carousel *\/\n\n#uc_post_carousel_elementor_66ca725-wrapper\n{\n  min-height:1px;\n}\n#uc_post_carousel_elementor_66ca725 *{\n  box-sizing:border-box;\n}\n#uc_post_carousel_elementor_66ca725.owl-carousel .owl-stage-outer{\n  padding-top:10px;\n}\n\n#uc_post_carousel_elementor_66ca725{\n  position:relative;\n}\n.uc_post_title{\n  font-size:21px;\n}\n\n#uc_post_carousel_elementor_66ca725 .ue-item\n{\n  transition:0.3s;\n  position:relative;\n}\n\n#uc_post_carousel_elementor_66ca725 .uc_image_carousel_placeholder\n{\n  position:relative;\n}\n\n#uc_post_carousel_elementor_66ca725 .ue_pos_carousel_image_overlay\n{\n  position:absolute;\n  top:0;\n  bottom:0;\n  left:0;\n  right:0;\n  transition:0.3s;\n}\n#uc_post_carousel_elementor_66ca725 .owl-stage{\n  display:flex;\n}\n#uc_post_carousel_elementor_66ca725 .uc_image_carousel_container_holder{\n  display: flex;\n  flex-direction: column;\n  height: 100%;\n  position: relative;\n  overflow: visible;\n}\n#uc_post_carousel_elementor_66ca725 .uc_image_carousel_content{\n  flex-grow: 1;\n  }\n\n\n#uc_post_carousel_elementor_66ca725 .uc_carousel_item\n{\n  \/*overflow:hidden;*\/\n}\n\n#uc_post_carousel_elementor_66ca725 .owl-nav .owl-prev{\n    position:absolute;\n    display:inline-block;\n    text-align:center;  \t\n    \t\n\n}\n#uc_post_carousel_elementor_66ca725 .owl-nav .owl-next{\n  position:absolute;\n  display:inline-block;\n  text-align:center;\n  \t\n}\n\n\n#uc_post_carousel_elementor_66ca725 .owl-dots {\noverflow:hidden;\ndisplay:none !important;\n}\n\n#uc_post_carousel_elementor_66ca725 .owl-dot {\nborder-radius:50%;\ndisplay:inline-block;\n}\n\n\n\n#uc_post_carousel_elementor_66ca725 .uc_more_btn{\n\n  display:inline-block;\n  text-align:center;\n  text-decoration:none;\n}  \n#uc_post_carousel_elementor_66ca725 .uc_more_btn svg{\n  width:1em;\n  height:1em;\n}\n#uc_post_carousel_elementor_66ca725 .uc_image_carousel_placeholder{\n  overflow:hidden;\n}\n#uc_post_carousel_elementor_66ca725 .uc_image_carousel_placeholder img\n{\n  display:block;\n  width:100%;\n}\n\n#uc_post_carousel_elementor_66ca725 .uc_image_carousel_content \n{\n  display:flex;\n  flex-direction:column;\n}\n\n\n\t\n\n\n\n\n\n\t#uc_post_carousel_elementor_66ca725 .uc_image_carousel_content    {\n      position:absolute;\n      top:0px;\n      left:0px;\n      bottom:0px;\n      right:0px;\n      opacity:0;\n      transition:1s;\n      display:flex;\n      align-items:center;\n      flex-direction:column;\n      justify-content: center;\n    }\n\n\t#uc_post_carousel_elementor_66ca725 .uc_image_carousel_container_holder:hover .uc_image_carousel_content{\n      opacity:1;\n    }\n\t#uc_post_carousel_elementor_66ca725 .uc_image_carousel_container_holder:hover .uc_image_carousel_placeholder{\n      position: absolute;\n      width: 100%;\n      top: -5px;\n      left: -5px;\n      overflow: visible;\n    }\n\t#uc_post_carousel_elementor_66ca725 .uc_image_carousel_container_holder:hover .uc_image_carousel_content{\n      top: -5px!important;\n      left: -5px!important;\n    }\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n#uc_post_carousel_elementor_66ca725 .ue-meta-data\n{\n  \n  display:flex;\n  flex-wrap: wrap;\n  line-height:1em;\n}\n\n#uc_post_carousel_elementor_66ca725 .ue-grid-item-meta-data\n{\n      display:inline-flex;\n      align-items:center;\n}\n\n.ue-grid-item-meta-data\n{\n  font-size:12px;\n}\n\n#uc_post_carousel_elementor_66ca725 .ue-grid-item-meta-data-icon\n{\n  line-height:1em;\n}\n\n#uc_post_carousel_elementor_66ca725 .ue-grid-item-meta-data-icon svg\n{\n  width:1em;\n  height:1em;\n}\n\n#uc_post_carousel_elementor_66ca725 .ue-debug-meta\n{\n  padding:10px;\n  border:1px solid red;\n  position:relative;\n  line-height:1.5em;\n  font-size:11px;\n  width:100%;\n}\n\n\n\t#uc_post_carousel_elementor_66ca725 .owl-stage\n        {\n            transition-timing-function: linear!important;\n        }\n\n\n\n@media only screen and (max-width: 768px) {\n \n  #uc_post_carousel_elementor_66ca725 .uc_image_carousel_container_holder .uc_image_carousel_content{\n      opacity:1;\n    background-color:#183f3f2b;\n    }\n\t\/*#uc_post_carousel_elementor_66ca725 .uc_image_carousel_container_holder .uc_image_carousel_placeholder{\n      position: absolute;\n      width: 100%;\n      top: -5px;\n      left: -5px;\n      overflow: visible;\n    }\n\t#uc_post_carousel_elementor_66ca725 .uc_image_carousel_container_holder .uc_image_carousel_content{\n      top: -5px!important;\n      left: -5px!important;\n    }*\/\n  \n}\n\n<\/style>\n\n<div class=\"uc_overlay_image_carousel\" id=\"uc_post_carousel_elementor_66ca725-wrapper\">\n   <div class=\"uc_carousel owl-carousel owl-theme uc-items-wrapper  \" data-custom-sethtml=\"true\"  data-id=\"\" id=\"uc_post_carousel_elementor_66ca725\" >\n   \t\t<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/lanificio-subalpino-creative-campaign\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/BTR_CoverSubalpino-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/BTR_CoverSubalpino-768x496.webp\" alt=\"Headless coats with scarf, beret walk snowy Paris, Eiffel Tower nearby.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/lanificio-subalpino-creative-campaign\/\">            <div class=\"uc_post_title\">MIRAGGIO D'INVERNO<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/midas-social-media-strategy\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/02\/Cover-Midas-2880X1860-768x496.jpg\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/02\/Cover-Midas-2880X1860-768x496.jpg\" alt=\"Person holds &quot;MIDAS&quot; sign outside Midas shop; cars inside visible.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/midas-social-media-strategy\/\">            <div class=\"uc_post_title\">BY THE DRIVER'S SIDE<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/museo-diffuso-turin-website-redesign\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/Copertina-768x512.jpg\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/Copertina-768x512.jpg\" alt=\"People walk, bike on a city street lined with damaged buildings.\" width=\"768\" height=\"512\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/museo-diffuso-turin-website-redesign\/\">            <div class=\"uc_post_title\">A MUSEUM THAT INHABITS THE CITY: BEYOND THE WALLS OF MEMORY<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-event-emildays-2025\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/00-Cover-VISITPIEMONTE-2880X1860-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/00-Cover-VISITPIEMONTE-2880X1860-768x496.webp\" alt=\"Blurry white flower on green with dreamy, abstract effect.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-event-emildays-2025\/\">            <div class=\"uc_post_title\">WHERE DESIGN EVOLVES<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/piedmont-consorzi-mountain-tourism\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/cover-768x432.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/cover-768x432.webp\" alt=\"Paragliders soar over sunlit mountains beneath cloudy skies. Outdoor tourism.\" width=\"768\" height=\"432\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/piedmont-consorzi-mountain-tourism\/\">            <div class=\"uc_post_title\">A MOUNTAIN OF EXPERIENCES<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/terminal-nord-social-contest\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/12\/Cover-1-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/12\/Cover-1-768x496.webp\" alt=\"Four excited people with phones behind leopard blanket on yellow.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/terminal-nord-social-contest\/\">            <div class=\"uc_post_title\">CONTEST: GUESS, COMMENT, WIN!<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/gi-groupers-work-on-tiktok\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/11\/cover-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/11\/cover-768x496.webp\" alt=\"Person holds smartphone showing social profile in bright room.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/gi-groupers-work-on-tiktok\/\">            <div class=\"uc_post_title\">GI GROUPERS: THE NEW PHILOSOPHY OF WORK ON TIKTOK<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/summer-village-2025-settimo-cielo-social-summer\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/07\/Cover-julipet70-2880X1860_rid_1-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/07\/Cover-julipet70-2880X1860_rid_1-768x496.webp\" alt=\"A musician thrills the crowd at the SUMMER VILLAGE 2025 property event.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/summer-village-2025-settimo-cielo-social-summer\/\">            <div class=\"uc_post_title\">SUMMER VILLAGE 2025: SETTIMO CIELO\u2019S SOCIAL SUMMER<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/when-brand-identity-hits-a-higher-gear\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/06\/Cover-SICAV-2880X1860-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/06\/Cover-SICAV-2880X1860-768x496.webp\" alt=\"Blue compact SUV with black trim on a colorful backdrop.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/when-brand-identity-hits-a-higher-gear\/\">            <div class=\"uc_post_title\">WHEN BRAND IDENTITY HITS A HIGHER GEAR<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/oltre-levento-il-design-della-comunicazione-al-salone-del-mobile\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/01-Cover-EMILGROUP-2880X1860-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/01-Cover-EMILGROUP-2880X1860-768x496.webp\" alt=\"Alone in the dark, lit by stained glass light above.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/oltre-levento-il-design-della-comunicazione-al-salone-del-mobile\/\">            <div class=\"uc_post_title\">BEYOND THE EVENT: COMMUNICATION DESIGN AT SALONE DEL MOBILE<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n\n   <\/div>\t\n<\/div>\n\n\n<!-- end Post Carousel -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":11355,"template":"","categoria_portfolio":[9,10],"lavori_svolti":[],"class_list":["post-11380","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","categoria_portfolio-advertising","categoria_portfolio-creativity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tiles &amp; Tales: Creative campaign for Emilgroup - BTREES<\/title>\n<meta name=\"description\" content=\"Tiles aren\u2019t just surfaces; they\u2019re stories. Tiles &amp; Tales: BTREES\u2019 concept and narrative design campaign for Emilgroup.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-tiles-tales-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tiles &amp; Tales: Creative campaign for Emilgroup - BTREES\" \/>\n<meta property=\"og:description\" content=\"Tiles aren\u2019t just surfaces; they\u2019re stories. Tiles &amp; Tales: BTREES\u2019 concept and narrative design campaign for Emilgroup.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-tiles-tales-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"BTREES\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BTREES.social\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T10:14:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/Cover-VISITPIEMONTE-2880X1860-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1653\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.btrees.it\\\/en\\\/portfolio\\\/emilgroup-tiles-tales-campaign\\\/\",\"url\":\"https:\\\/\\\/www.btrees.it\\\/en\\\/portfolio\\\/emilgroup-tiles-tales-campaign\\\/\",\"name\":\"Tiles & Tales: Creative campaign for Emilgroup - BTREES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.btrees.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.btrees.it\\\/en\\\/portfolio\\\/emilgroup-tiles-tales-campaign\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.btrees.it\\\/en\\\/portfolio\\\/emilgroup-tiles-tales-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.btrees.it\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Cover-VISITPIEMONTE-2880X1860-scaled.webp\",\"datePublished\":\"2026-03-31T12:37:18+00:00\",\"dateModified\":\"2026-04-09T10:14:56+00:00\",\"description\":\"Tiles aren\u2019t just surfaces; they\u2019re stories. Tiles & Tales: BTREES\u2019 concept and narrative design campaign for Emilgroup.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.btrees.it\\\/en\\\/portfolio\\\/emilgroup-tiles-tales-campaign\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.btrees.it\\\/en\\\/portfolio\\\/emilgroup-tiles-tales-campaign\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.btrees.it\\\/en\\\/portfolio\\\/emilgroup-tiles-tales-campaign\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.btrees.it\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Cover-VISITPIEMONTE-2880X1860-scaled.webp\",\"contentUrl\":\"https:\\\/\\\/www.btrees.it\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Cover-VISITPIEMONTE-2880X1860-scaled.webp\",\"width\":2560,\"height\":1653,\"caption\":\"Figure skater in red spins on ice, shadow and reflection visible.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.btrees.it\\\/en\\\/portfolio\\\/emilgroup-tiles-tales-campaign\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.btrees.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TILES &amp; TALES\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.btrees.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.btrees.it\\\/en\\\/\",\"name\":\"BTREES\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.btrees.it\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.btrees.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.btrees.it\\\/en\\\/#organization\",\"name\":\"BTREES\",\"url\":\"https:\\\/\\\/www.btrees.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.btrees.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.btrees.it\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/DEFINITIVE_LOGO-CMYK_Logo_btrees_positive_CMYK-01.webp\",\"contentUrl\":\"https:\\\/\\\/www.btrees.it\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/DEFINITIVE_LOGO-CMYK_Logo_btrees_positive_CMYK-01.webp\",\"width\":1920,\"height\":1920,\"caption\":\"BTREES\"},\"image\":{\"@id\":\"https:\\\/\\\/www.btrees.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BTREES.social\\\/\",\"https:\\\/\\\/www.instagram.com\\\/btrees_it\\\/\",\"https:\\\/\\\/it.linkedin.com\\\/company\\\/btrees\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tiles & Tales: Creative campaign for Emilgroup - BTREES","description":"Tiles aren\u2019t just surfaces; they\u2019re stories. Tiles & Tales: BTREES\u2019 concept and narrative design campaign for Emilgroup.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-tiles-tales-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Tiles & Tales: Creative campaign for Emilgroup - BTREES","og_description":"Tiles aren\u2019t just surfaces; they\u2019re stories. Tiles & Tales: BTREES\u2019 concept and narrative design campaign for Emilgroup.","og_url":"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-tiles-tales-campaign\/","og_site_name":"BTREES","article_publisher":"https:\/\/www.facebook.com\/BTREES.social\/","article_modified_time":"2026-04-09T10:14:56+00:00","og_image":[{"width":2560,"height":1653,"url":"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/Cover-VISITPIEMONTE-2880X1860-scaled.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-tiles-tales-campaign\/","url":"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-tiles-tales-campaign\/","name":"Tiles & Tales: Creative campaign for Emilgroup - BTREES","isPartOf":{"@id":"https:\/\/www.btrees.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-tiles-tales-campaign\/#primaryimage"},"image":{"@id":"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-tiles-tales-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/Cover-VISITPIEMONTE-2880X1860-scaled.webp","datePublished":"2026-03-31T12:37:18+00:00","dateModified":"2026-04-09T10:14:56+00:00","description":"Tiles aren\u2019t just surfaces; they\u2019re stories. Tiles & Tales: BTREES\u2019 concept and narrative design campaign for Emilgroup.","breadcrumb":{"@id":"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-tiles-tales-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-tiles-tales-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-tiles-tales-campaign\/#primaryimage","url":"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/Cover-VISITPIEMONTE-2880X1860-scaled.webp","contentUrl":"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/Cover-VISITPIEMONTE-2880X1860-scaled.webp","width":2560,"height":1653,"caption":"Figure skater in red spins on ice, shadow and reflection visible."},{"@type":"BreadcrumbList","@id":"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-tiles-tales-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.btrees.it\/en\/"},{"@type":"ListItem","position":2,"name":"TILES &amp; TALES"}]},{"@type":"WebSite","@id":"https:\/\/www.btrees.it\/en\/#website","url":"https:\/\/www.btrees.it\/en\/","name":"BTREES","description":"","publisher":{"@id":"https:\/\/www.btrees.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.btrees.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.btrees.it\/en\/#organization","name":"BTREES","url":"https:\/\/www.btrees.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.btrees.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.btrees.it\/wp-content\/uploads\/2023\/12\/DEFINITIVE_LOGO-CMYK_Logo_btrees_positive_CMYK-01.webp","contentUrl":"https:\/\/www.btrees.it\/wp-content\/uploads\/2023\/12\/DEFINITIVE_LOGO-CMYK_Logo_btrees_positive_CMYK-01.webp","width":1920,"height":1920,"caption":"BTREES"},"image":{"@id":"https:\/\/www.btrees.it\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BTREES.social\/","https:\/\/www.instagram.com\/btrees_it\/","https:\/\/it.linkedin.com\/company\/btrees"]}]}},"_links":{"self":[{"href":"https:\/\/www.btrees.it\/en\/wp-json\/wp\/v2\/portfolio\/11380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.btrees.it\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.btrees.it\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":29,"href":"https:\/\/www.btrees.it\/en\/wp-json\/wp\/v2\/portfolio\/11380\/revisions"}],"predecessor-version":[{"id":11505,"href":"https:\/\/www.btrees.it\/en\/wp-json\/wp\/v2\/portfolio\/11380\/revisions\/11505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.btrees.it\/en\/wp-json\/wp\/v2\/media\/11355"}],"wp:attachment":[{"href":"https:\/\/www.btrees.it\/en\/wp-json\/wp\/v2\/media?parent=11380"}],"wp:term":[{"taxonomy":"categoria_portfolio","embeddable":true,"href":"https:\/\/www.btrees.it\/en\/wp-json\/wp\/v2\/categoria_portfolio?post=11380"},{"taxonomy":"lavori_svolti","embeddable":true,"href":"https:\/\/www.btrees.it\/en\/wp-json\/wp\/v2\/lavori_svolti?post=11380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}