{"id":11644,"date":"2026-09-23T15:22:31","date_gmt":"2026-09-23T13:22:31","guid":{"rendered":"https:\/\/www.btrees.it\/?post_type=portfolio&#038;p=11644"},"modified":"2026-09-23T15:42:30","modified_gmt":"2026-09-23T13:42:30","slug":"ant-prevention-campaign-kimi-antonelli","status":"publish","type":"portfolio","link":"https:\/\/www.btrees.it\/en\/portfolio\/ant-prevention-campaign-kimi-antonelli\/","title":{"rendered":"THE MOST IMPORTANT PIT STOP IS PREVENTION."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11644\" class=\"elementor elementor-11644 elementor-11587\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ecb7a7 e-flex e-con-boxed e-con e-parent\" data-id=\"8ecb7a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b8f9840 e-con-full e-flex e-con e-child\" data-id=\"b8f9840\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f69189 elementor-widget elementor-widget-heading\" data-id=\"7f69189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4079cc list_ico_port elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c4079cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.btrees.it\/en\/services\/creativity\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Creative campaigns<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Offline<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.btrees.it\/en\/services\/advertising\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">ADV<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-710906b e-con-full e-flex e-con e-child\" data-id=\"710906b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63f1577 elementor-widget elementor-widget-heading\" data-id=\"63f1577\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Objectives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d977803 list_ico_port elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d977803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand awareness<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Engagement<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-316de29 e-con-full e-flex e-con e-child\" data-id=\"316de29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8f0693 elementor-widget elementor-widget-heading\" data-id=\"f8f0693\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activities<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bb6c6a list_ico_port elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8bb6c6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Campaign concept<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Art Direction<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">ADV<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Shooting<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc08a21 e-flex e-con-boxed e-con e-parent\" data-id=\"fc08a21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-52e45a2 e-con-full e-flex e-con e-child\" data-id=\"52e45a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84c0146 elementor-widget elementor-widget-heading\" data-id=\"84c0146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brief<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fee10ff e-con-full e-flex e-con e-child\" data-id=\"fee10ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4634d0a elementor-widget elementor-widget-text-editor\" data-id=\"4634d0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The new campaign by the <a href=\"https:\/\/ant.it\/\" target=\"_blank\" rel=\"noopener\">ANT Foundation<\/a> dedicated to cancer prevention centers on the participation of <a href=\"https:\/\/it.wikipedia.org\/wiki\/Andrea_Kimi_Antonelli\" target=\"_blank\" rel=\"noopener\">Andrea Kimi Antonelli,<\/a> a young Mercedes-AMG Petronas F1 driver, whose role as a spokesperson helps engage young people with the important issue of early diagnosis. <br\/>The challenge was <span class=\"green_title\"><strong>to leverage his connection to the world of Formula 1 to deliver a positive, direct, and accessible appeal:<\/strong><\/span> encouraging people not to neglect their health and to undergo regular check-ups.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ab345c e-flex e-con-boxed e-con e-parent\" data-id=\"6ab345c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79283a9 elementor-widget elementor-widget-ucaddon_card_carousel_video\" data-id=\"79283a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_card_carousel_video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Card Carousel - video -->\n\t\t<link id='font-awesome-css' href='https:\/\/www.btrees.it\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='https:\/\/www.btrees.it\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-v4-shims.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='owl-carousel-css' href='https:\/\/www.btrees.it\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/owl-carousel-new\/assets\/owl.carousel.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='fancybox-css' href='https:\/\/www.btrees.it\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/fancybox3\/jquery.fancybox.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='uc_ac_assets_file_animate_css_77907-css' href='https:\/\/www.btrees.it\/wp-content\/uploads\/ac_assets\/uc_classic_carousel\/animate.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Card Carousel - video *\/\n\n#uc_card_carousel_video_elementor_79283a9-wrapper{\n  min-height:1px;\n}\n\n#uc_card_carousel_video_elementor_79283a9 *{\n\t-webkit-box-sizing: border-box;\n\t-moz-box-sizing: border-box;\n\tbox-sizing: border-box;\n}\n\n#uc_card_carousel_video_elementor_79283a9 .ue-carousel-item{\n  overflow:hidden;\n  transition:0.3s;\n}\n\n#uc_card_carousel_video_elementor_79283a9 .uc_classic_carousel_container_holder{\n\tdisplay:block;\n\tposition:relative;\n\twidth:100%;\n    box-sizing: border-box;\n}\n#uc_card_carousel_video_elementor_79283a9 .uc_classic_carousel_placeholder{\n   position:relative;\n}\n\n\n#uc_card_carousel_video_elementor_79283a9 .uc_classic_carousel_placeholder img, #uc_card_carousel_video_elementor_79283a9 .ue_card_carousel_image_overlay{\n  transition: all 300ms;\n}\n\n.card_carousel_title{\n\tfont-size:21px;\n}\n\n.uc_classic_carousel .uc_classic_carousel_border{\n\tdisplay:block;\n    margin:0 auto;\n}\n\n.uc_classic_carousel  .uc_classic_carousel_placeholder img{\n\twidth:100%;    \n    display:block;\n}\n\n.uc_classic_carousel .uc_classic_carousel_content{\n  display: flex;\n  flex-flow: column nowrap;\n}\n\n.uc_classic_carousel .ue_button{\n  margin-top:auto;\n}\n\n.uc_classic_carousel .uc_classic_carousel_content .uc_more_btn {\n\tdisplay:inline-block;\n\ttext-decoration:none;\n\ttransition: all 0.5s ease;\n}\n\n#uc_card_carousel_video_elementor_79283a9 .owl-dots {\n  overflow:hidden;\n  text-align:center;\n}\n\n#uc_card_carousel_video_elementor_79283a9 .owl-dot {\n  border-radius:50%;\n  display:inline-block;\n}\n\n#uc_card_carousel_video_elementor_79283a9 .owl-nav .owl-prev,\n#uc_card_carousel_video_elementor_79283a9 .owl-nav .owl-next{\n    position:absolute;\n    display:flex;\n  \tjustify-content: center;\n  \talign-items: center;\n    text-align:center;\n}\n\n#uc_card_carousel_video_elementor_79283a9 .owl-nav .disabled{\n    display: none;  \n}\n\n\n#uc_card_carousel_video_elementor_79283a9 .ue-item-icon{\n  line-height:1em;\n  display:inline-flex;\n  justify-content:center;\n  align-items:center;  \n}\n\n#uc_card_carousel_video_elementor_79283a9 .ue-item-icon svg{\n  height:1em;\n  width:1em;\n}\n\n#uc_card_carousel_video_elementor_79283a9 .ue-item-icon-wrapper{\n  display:flex;\n}\n\n#uc_card_carousel_video_elementor_79283a9 .uc_classic_carousel_container_holder {\n\t max-width: 300px;\n}\n\n\n\n@media screen and (max-width: 1024px) {\n  #uc_card_carousel_video_elementor_79283a9 .uc_classic_carousel_container_holder {\n\t max-width: ;\n  }\n}\n\n@media screen and (max-width: 767px) {\n  #uc_card_carousel_video_elementor_79283a9 .uc_classic_carousel_container_holder {\n    max-width: ;\n  }\n}\n\n<\/style>\n\n<div class=\"uc_classic_carousel\" id=\"uc_card_carousel_video_elementor_79283a9-wrapper\">\n        <div class=\"uc_carousel owl-carousel uc-items-wrapper  \" id=\"uc_card_carousel_video_elementor_79283a9\"  >\n          \t\n\n\n<div id=\"uc_card_carousel_video_elementor_79283a9_item1\" class=\"uc_classic_carousel_container_holder ue-item elementor-repeater-item-c2c87b2\" data-hide-item=\"false\">  \n  <div class=\"ue-carousel-item\">\n    \n        \n    \n          <div class=\"uc_classic_carousel_placeholder\">\n        <a data-fancybox href=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/07\/REEL_1.mp4\" title=\"Show More\" >          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/07\/Group-6-dimensioni-grandi.jpeg\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/07\/Group-6-dimensioni-grandi.jpeg\" alt=\"Kimi Antonelli con una maglietta bianca alza la mano davanti a uno sfondo verde con una scritta relativa alla salute.\" width=\"720\" height=\"1280\">\n        <\/a>              <\/div>\n    \n    <div class=\"uc_classic_carousel_content\" style=\"direction:ltr;\">    \n\n      \n                  \t\n\n      \t\n      \n    <\/div>\n    \n  <\/div>\n<\/div>\n\n\n\n<div id=\"uc_card_carousel_video_elementor_79283a9_item2\" class=\"uc_classic_carousel_container_holder ue-item elementor-repeater-item-02f30b6\" data-hide-item=\"false\">  \n  <div class=\"ue-carousel-item\">\n    \n        \n    \n          <div class=\"uc_classic_carousel_placeholder\">\n        <a data-fancybox href=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/07\/REEL_2.mp4\" title=\"Show More\" >          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/07\/Group-5-dimensioni-grandi.jpeg\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/07\/Group-5-dimensioni-grandi.jpeg\" alt=\"Kimi Antonelli intervistata con Fondazione ANT; testo: Prenota una visita gratuita.\" width=\"720\" height=\"1280\">\n        <\/a>              <\/div>\n    \n    <div class=\"uc_classic_carousel_content\" style=\"direction:ltr;\">    \n\n      \n                  \t\n\n      \t\n      \n    <\/div>\n    \n  <\/div>\n<\/div>\n\n\n\n<div id=\"uc_card_carousel_video_elementor_79283a9_item3\" class=\"uc_classic_carousel_container_holder ue-item elementor-repeater-item-50d34e3\" data-hide-item=\"false\">  \n  <div class=\"ue-carousel-item\">\n    \n        \n    \n          <div class=\"uc_classic_carousel_placeholder\">\n        <a data-fancybox href=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/07\/REEL_3.mp4\" title=\"Show More\" >          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/07\/Group-2-dimensioni-grandi.jpeg\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/07\/Group-2-dimensioni-grandi.jpeg\" alt=\"Giovane in studio; testo \u201cpit stop prevenzione\u201d: Kimi Antonelli.\" width=\"720\" height=\"1280\">\n        <\/a>              <\/div>\n    \n    <div class=\"uc_classic_carousel_content\" style=\"direction:ltr;\">    \n\n      \n                  \t\n\n      \t\n      \n    <\/div>\n    \n  <\/div>\n<\/div>\n\n      <\/div>\n<\/div>\n<!-- end Card Carousel - video -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-814b5c3 e-flex e-con-boxed e-con e-parent\" data-id=\"814b5c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4ccde1f e-con-full e-flex e-con e-child\" data-id=\"4ccde1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b054555 elementor-widget elementor-widget-heading\" data-id=\"b054555\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-652f13a e-con-full e-flex e-con e-child\" data-id=\"652f13a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8adb9d elementor-widget elementor-widget-text-editor\" data-id=\"f8adb9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"green_title\"><strong>\u201cThe most important pit stop is prevention.\u201d <\/strong><\/span>We conceived and developed a tagline that transforms the language of Formula 1 into a <span class=\"green_title\">simple and immediate awareness-raising message.<\/span> The pit stop thus becomes a metaphor for prevention: a moment of check-up, care, and restart, essential for continuing one\u2019s journey safely. <br\/>To support the campaign, we created a series of <strong><span class=\"green_title\">social media<\/span><\/strong> reels to make the parallel between pit stops and prevention even more immediate, engaging younger audiences through a dynamic, direct format that aligns with the logic of digital platforms.   <br>To support the campaign, we curated a dedicated <span class=\"green_title\"><strong>photoshoot<\/strong><\/span> to visually translate the parallel between pit stop and prevention, which was then developed into <span class=\"green_title\"><strong>social reels<\/strong><\/span> with a dynamic and direct language, designed to engage a younger audience.<br>An initiative that received excellent media coverage and succeeded in amplifying the reach of the message, turning the campaign into an opportunity for strong visibility and engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d8e602 e-flex e-con-boxed e-con e-parent\" data-id=\"9d8e602\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-554972a elementor-widget elementor-widget-image\" data-id=\"554972a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/07\/IMG_KV.webp\" class=\"attachment-full size-full wp-image-11636\" alt=\"F1 driver Kimi Antonelli gestures to stop, to promote the free health checks offered by ANT.\" srcset=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/07\/IMG_KV.webp 1920w, https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/07\/IMG_KV-300x169.webp 300w, https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/07\/IMG_KV-1024x576.webp 1024w, https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/07\/IMG_KV-768x432.webp 768w, https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/07\/IMG_KV-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fa8303 e-con-full e-flex e-con e-parent\" data-id=\"4fa8303\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-25cb2ba e-con-full e-flex e-con e-child\" data-id=\"25cb2ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b73399c elementor-widget elementor-widget-heading\" data-id=\"b73399c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESULTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c65797 e-con-full e-flex e-con e-child\" data-id=\"2c65797\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5719458 e-con-full e-flex e-con e-child\" data-id=\"5719458\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-651c986 elementor-widget elementor-widget-heading\" data-id=\"651c986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"green_title\">4<\/span>MLN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d4a0fb e-con-full e-flex e-con e-child\" data-id=\"4d4a0fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11dedb7 elementor-widget elementor-widget-heading\" data-id=\"11dedb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">VIEWS TOTALI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e582b2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0e582b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a4e1ad e-con-full e-flex e-con e-child\" data-id=\"3a4e1ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a05347 elementor-widget elementor-widget-heading\" data-id=\"0a05347\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"green_title\">6.8<\/span>K<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-383a2bd e-con-full e-flex e-con e-child\" data-id=\"383a2bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6807af7 elementor-widget elementor-widget-heading\" data-id=\"6807af7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SHARES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-637700e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"637700e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c18ee38 e-con-full e-flex e-con e-child\" data-id=\"c18ee38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-904702c elementor-widget elementor-widget-heading\" data-id=\"904702c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"green_title\">1M<\/span>+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad3d1a8 e-con-full e-flex e-con e-child\" data-id=\"ad3d1a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9b5a40 elementor-widget elementor-widget-heading\" data-id=\"c9b5a40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PRESS RELEASE DISTRIBUTION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc0e416 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fc0e416\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd93136 e-flex e-con-boxed e-con e-parent\" data-id=\"cd93136\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0cc0b69 e-flex e-con-boxed e-con e-child\" data-id=\"0cc0b69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9271d47 elementor-widget elementor-widget-heading\" data-id=\"9271d47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">discover<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df203c7 carouselPortHome elementor-widget elementor-widget-ucaddon_post_carousel\" data-id=\"df203c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_post_carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Post Carousel -->\n\t\t<link id='lity-css' href='https:\/\/www.btrees.it\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/lity\/lity.min.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Post Carousel *\/\n\n#uc_post_carousel_elementor_df203c7-wrapper\n{\n  min-height:1px;\n}\n#uc_post_carousel_elementor_df203c7 *{\n  box-sizing:border-box;\n}\n#uc_post_carousel_elementor_df203c7.owl-carousel .owl-stage-outer{\n  padding-top:10px;\n}\n\n#uc_post_carousel_elementor_df203c7{\n  position:relative;\n}\n.uc_post_title{\n  font-size:21px;\n}\n\n#uc_post_carousel_elementor_df203c7 .ue-item\n{\n  transition:0.3s;\n  position:relative;\n}\n\n#uc_post_carousel_elementor_df203c7 .uc_image_carousel_placeholder\n{\n  position:relative;\n}\n\n#uc_post_carousel_elementor_df203c7 .ue_pos_carousel_image_overlay\n{\n  position:absolute;\n  top:0;\n  bottom:0;\n  left:0;\n  right:0;\n  transition:0.3s;\n}\n#uc_post_carousel_elementor_df203c7 .owl-stage{\n  display:flex;\n}\n#uc_post_carousel_elementor_df203c7 .uc_image_carousel_container_holder{\n  display: flex;\n  flex-direction: column;\n  height: 100%;\n  position: relative;\n  overflow: visible;\n}\n#uc_post_carousel_elementor_df203c7 .uc_image_carousel_content{\n  flex-grow: 1;\n  }\n\n\n#uc_post_carousel_elementor_df203c7 .uc_carousel_item\n{\n  \/*overflow:hidden;*\/\n}\n\n#uc_post_carousel_elementor_df203c7 .owl-nav .owl-prev{\n    position:absolute;\n    display:inline-block;\n    text-align:center;  \t\n    \t\n\n}\n#uc_post_carousel_elementor_df203c7 .owl-nav .owl-next{\n  position:absolute;\n  display:inline-block;\n  text-align:center;\n  \t\n}\n\n\n#uc_post_carousel_elementor_df203c7 .owl-dots {\noverflow:hidden;\ndisplay:none !important;\n}\n\n#uc_post_carousel_elementor_df203c7 .owl-dot {\nborder-radius:50%;\ndisplay:inline-block;\n}\n\n\n\n#uc_post_carousel_elementor_df203c7 .uc_more_btn{\n\n  display:inline-block;\n  text-align:center;\n  text-decoration:none;\n}  \n#uc_post_carousel_elementor_df203c7 .uc_more_btn svg{\n  width:1em;\n  height:1em;\n}\n#uc_post_carousel_elementor_df203c7 .uc_image_carousel_placeholder{\n  overflow:hidden;\n}\n#uc_post_carousel_elementor_df203c7 .uc_image_carousel_placeholder img\n{\n  display:block;\n  width:100%;\n}\n\n#uc_post_carousel_elementor_df203c7 .uc_image_carousel_content \n{\n  display:flex;\n  flex-direction:column;\n}\n\n\n\t\n\n\n\n\n\n\t#uc_post_carousel_elementor_df203c7 .uc_image_carousel_content    {\n      position:absolute;\n      top:0px;\n      left:0px;\n      bottom:0px;\n      right:0px;\n      opacity:0;\n      transition:1s;\n      display:flex;\n      align-items:center;\n      flex-direction:column;\n      justify-content: center;\n    }\n\n\t#uc_post_carousel_elementor_df203c7 .uc_image_carousel_container_holder:hover .uc_image_carousel_content{\n      opacity:1;\n    }\n\t#uc_post_carousel_elementor_df203c7 .uc_image_carousel_container_holder:hover .uc_image_carousel_placeholder{\n      position: absolute;\n      width: 100%;\n      top: -5px;\n      left: -5px;\n      overflow: visible;\n    }\n\t#uc_post_carousel_elementor_df203c7 .uc_image_carousel_container_holder:hover .uc_image_carousel_content{\n      top: -5px!important;\n      left: -5px!important;\n    }\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n#uc_post_carousel_elementor_df203c7 .ue-meta-data\n{\n  \n  display:flex;\n  flex-wrap: wrap;\n  line-height:1em;\n}\n\n#uc_post_carousel_elementor_df203c7 .ue-grid-item-meta-data\n{\n      display:inline-flex;\n      align-items:center;\n}\n\n.ue-grid-item-meta-data\n{\n  font-size:12px;\n}\n\n#uc_post_carousel_elementor_df203c7 .ue-grid-item-meta-data-icon\n{\n  line-height:1em;\n}\n\n#uc_post_carousel_elementor_df203c7 .ue-grid-item-meta-data-icon svg\n{\n  width:1em;\n  height:1em;\n}\n\n#uc_post_carousel_elementor_df203c7 .ue-debug-meta\n{\n  padding:10px;\n  border:1px solid red;\n  position:relative;\n  line-height:1.5em;\n  font-size:11px;\n  width:100%;\n}\n\n\n\t#uc_post_carousel_elementor_df203c7 .owl-stage\n        {\n            transition-timing-function: linear!important;\n        }\n\n\n\n@media only screen and (max-width: 768px) {\n \n  #uc_post_carousel_elementor_df203c7 .uc_image_carousel_container_holder .uc_image_carousel_content{\n      opacity:1;\n    background-color:#183f3f2b;\n    }\n\t\/*#uc_post_carousel_elementor_df203c7 .uc_image_carousel_container_holder .uc_image_carousel_placeholder{\n      position: absolute;\n      width: 100%;\n      top: -5px;\n      left: -5px;\n      overflow: visible;\n    }\n\t#uc_post_carousel_elementor_df203c7 .uc_image_carousel_container_holder .uc_image_carousel_content{\n      top: -5px!important;\n      left: -5px!important;\n    }*\/\n  \n}\n\n<\/style>\n\n<div class=\"uc_overlay_image_carousel\" id=\"uc_post_carousel_elementor_df203c7-wrapper\">\n   <div class=\"uc_carousel owl-carousel owl-theme uc-items-wrapper  \" data-custom-sethtml=\"true\"  data-id=\"\" id=\"uc_post_carousel_elementor_df203c7\" >\n   \t\t<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/aruba-only-at-sunset-campaign-contest\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/07\/Copertina-768x512.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/07\/Copertina-768x512.webp\" alt=\"Silhouetted couple embraces on beach at orange sunset.\" width=\"768\" height=\"512\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/aruba-only-at-sunset-campaign-contest\/\">            <div class=\"uc_post_title\">AT THE SKY\u2019S MOST ROMANTIC MOMENT<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/lanificio-subalpino-creative-campaign\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/BTR_CoverSubalpino-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/BTR_CoverSubalpino-768x496.webp\" alt=\"Headless coats with scarf, beret walk snowy Paris, Eiffel Tower nearby.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/lanificio-subalpino-creative-campaign\/\">            <div class=\"uc_post_title\">MIRAGGIO D'INVERNO<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-tiles-tales-campaign\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/Cover-VISITPIEMONTE-2880X1860-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/Cover-VISITPIEMONTE-2880X1860-768x496.webp\" alt=\"Figure skater in red spins on ice, shadow and reflection visible.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-tiles-tales-campaign\/\">            <div class=\"uc_post_title\">TILES &amp; TALES<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/midas-social-media-strategy\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/02\/Cover-Midas-2880X1860-768x496.jpg\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/02\/Cover-Midas-2880X1860-768x496.jpg\" alt=\"Person holds &quot;MIDAS&quot; sign outside Midas shop; cars inside visible.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/midas-social-media-strategy\/\">            <div class=\"uc_post_title\">BY THE DRIVER'S SIDE<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/museo-diffuso-turin-website-redesign\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/Copertina-768x512.jpg\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/Copertina-768x512.jpg\" alt=\"People walk, bike on a city street lined with damaged buildings.\" width=\"768\" height=\"512\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/museo-diffuso-turin-website-redesign\/\">            <div class=\"uc_post_title\">A MUSEUM THAT INHABITS THE CITY: BEYOND THE WALLS OF MEMORY<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-event-emildays-2025\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/00-Cover-VISITPIEMONTE-2880X1860-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/00-Cover-VISITPIEMONTE-2880X1860-768x496.webp\" alt=\"Blurry white flower on green with dreamy, abstract effect.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-event-emildays-2025\/\">            <div class=\"uc_post_title\">WHERE DESIGN EVOLVES<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/piedmont-consorzi-mountain-tourism\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/cover-768x432.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/cover-768x432.webp\" alt=\"Paragliders soar over sunlit mountains beneath cloudy skies. Outdoor tourism.\" width=\"768\" height=\"432\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/piedmont-consorzi-mountain-tourism\/\">            <div class=\"uc_post_title\">A MOUNTAIN OF EXPERIENCES<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    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GUESS, COMMENT, WIN!<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/gi-groupers-work-on-tiktok\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/11\/cover-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/11\/cover-768x496.webp\" alt=\"Person holds smartphone showing social profile in bright room.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/gi-groupers-work-on-tiktok\/\">            <div class=\"uc_post_title\">GI GROUPERS: THE NEW PHILOSOPHY OF WORK ON TIKTOK<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/summer-village-2025-settimo-cielo-social-summer\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/07\/Cover-julipet70-2880X1860_rid_1-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/07\/Cover-julipet70-2880X1860_rid_1-768x496.webp\" alt=\"A musician thrills the crowd at the SUMMER VILLAGE 2025 property event.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/summer-village-2025-settimo-cielo-social-summer\/\">            <div class=\"uc_post_title\">SUMMER VILLAGE 2025: SETTIMO CIELO\u2019S SOCIAL SUMMER<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n\n   <\/div>\t\n<\/div>\n\n\n<!-- end Post Carousel -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":11593,"template":"","categoria_portfolio":[9,10],"lavori_svolti":[],"class_list":["post-11644","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","categoria_portfolio-advertising","categoria_portfolio-creativity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campagna ANT per la prevenzione con Kimi Antonelli - BTREES<\/title>\n<meta name=\"description\" content=\"Claim, shooting e video social per Fondazione ANT: il pit stop del pilota F1 Kimi Antonelli diventa metafora di prevenzione oncologica. 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