{"id":5458,"date":"2024-07-25T17:41:32","date_gmt":"2024-07-25T15:41:32","guid":{"rendered":"https:\/\/www.btrees.it\/portfolio\/job-is-an-attitude\/"},"modified":"2024-12-19T15:02:07","modified_gmt":"2024-12-19T14:02:07","slug":"adv-for-gigroup","status":"publish","type":"portfolio","link":"https:\/\/www.btrees.it\/en\/portfolio\/adv-for-gigroup\/","title":{"rendered":"JOB IS AN ATTITUDE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5458\" class=\"elementor elementor-5458 elementor-5358\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5527e5ea e-flex e-con-boxed e-con e-parent\" data-id=\"5527e5ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-79409882 e-con-full e-flex e-con e-child\" data-id=\"79409882\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-509c085e elementor-widget elementor-widget-heading\" data-id=\"509c085e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b49a54d list_ico_port elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7b49a54d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.btrees.it\/en\/services\/social-media\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Social <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.btrees.it\/en\/services\/advertising\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">ADV<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.btrees.it\/en\/services\/creativity\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Branding<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6835ce64 e-con-full e-flex e-con e-child\" data-id=\"6835ce64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3293c7 elementor-widget elementor-widget-heading\" data-id=\"6f3293c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Goals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e4ab8e1 list_ico_port elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5e4ab8e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Engagement<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Lead Generation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8414f81 e-con-full e-flex e-con e-child\" data-id=\"8414f81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c8c3b69 elementor-widget elementor-widget-heading\" data-id=\"6c8c3b69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activities<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13f185b9 list_ico_port elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"13f185b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Communication Strategy<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Creativity<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Content strategy<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Community management<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">ADV planning<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c6e8be9 e-flex e-con-boxed e-con e-parent\" data-id=\"3c6e8be9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-506bb736 elementor-widget elementor-widget-ucaddon_image_card_carousel\" data-id=\"506bb736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_image_card_carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Unlimited Carousel -->\n\t\t<link id='font-awesome-css' href='https:\/\/www.btrees.it\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='https:\/\/www.btrees.it\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-v4-shims.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='owl-carousel-css' href='https:\/\/www.btrees.it\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/owl-carousel-new\/assets\/owl.carousel.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Unlimited Carousel *\/\n\n#uc_image_card_carousel_elementor_506bb736{\n  min-height:1px;\n}\n\n#uc_image_card_carousel_elementor_506bb736-wrapper\n{\n  min-height:1px;\n}\n\n#uc_image_card_carousel_elementor_506bb736 .owl-dots {\noverflow:hidden;\ndisplay:none !important;\ntext-align:center;\n}\n\n#uc_image_card_carousel_elementor_506bb736 .owl-dot {\nborder-radius:50%;\ndisplay:inline-block;\n}\n\n#uc_image_card_carousel_elementor_506bb736 .owl-nav .owl-prev{\n    position:absolute;\n    display:inline-block;\n    text-align:center;\n        \n}\n#uc_image_card_carousel_elementor_506bb736 .owl-nav .owl-next{\n  position:absolute;\n  display:inline-block;\n  text-align:center;\n  }\n\n.uc_dark_carousel *{\n\tmargin:0;\n\tpadding:0;\n\t-webkit-box-sizing: border-box;\n\t-moz-box-sizing: border-box;\n\tbox-sizing: border-box;\n}\n\n.uc_dark_carousel .uc_dark_carousel_box\n{\n\tmargin:0 auto;\n}\n\n#uc_image_card_carousel_elementor_506bb736 .uc_dark_carousel_container_holder\n{\n\tfont-size:14px;\n\toverflow:hidden;\n\tposition:relative;\n\twidth:100%;\n}\n\n.ue-title\n{\n\tfont-size:21px;\n}\n\n#uc_image_card_carousel_elementor_506bb736 .uc_dark_carousel_content\n{\n  display:flex;\n  flex-direction:column;\n}\n\n#uc_image_card_carousel_elementor_506bb736 .ue-content-bottom\n{\n  margin-top:auto;\n}\n\n#uc_image_card_carousel_elementor_506bb736  .uc_dark_carousel_placeholder\n{\n  position:relative;\n  overflow:hidden;\n}\n\n#uc_image_card_carousel_elementor_506bb736 .ue-btn-inner-wrapper\n{\n  display:flex;\n  align-items:center;\n}\n\n#uc_image_card_carousel_elementor_506bb736 .ue-btn-inner-wrapper svg\n{\n  height:1em;\n  width:1em;\n}\n\n#uc_image_card_carousel_elementor_506bb736  .uc_dark_carousel_placeholder img\n{\n\twidth:100%;\n    transition:0.3s;\n}\n\n#uc_image_card_carousel_elementor_506bb736 .uc_dark_carousel_content .uc_more_btn {\n\tdisplay:inline-block;\n}\n\n#uc_image_card_carousel_elementor_506bb736 .centered .ue-item{\n\tborder: 3px solid yellow;\n}\n\n\n.ue-item-badge\n{\n  font-size:11px;\n}\n\n#uc_image_card_carousel_elementor_506bb736 .ue-item-badge\n{\n  position:absolute;\n  right:10px;\n  top:10px;\n}\n\n\n@media screen and (max-width: 1024px) {\n    .elementor-16 .elementor-element.elementor-element-e469bcd .uc_dark_carousel_content {\n        padding: 47px 0px 72px 0px !important;\n    }\n}\n@media (max-width: 485px) {\n    .uc_dark_carousel_content {\n        margin-top: -90px;\n    }\n}\n\n<\/style>\n\n<div id=\"uc_image_card_carousel_elementor_506bb736-wrapper\">\n<div class=\"uc_dark_carousel\" style=\"direction:ltr;\" >   <div class=\"uc_dark_carousel_box owl-carousel uc-items-wrapper   \" id=\"uc_image_card_carousel_elementor_506bb736\"  >\n      <div class=\"ue-item-holder elementor-repeater-item-7ae0d3b\">\n<div class=\"uc_dark_carousel_container_holder ue-item\" >\n  \n  <div class=\"uc_dark_carousel_placeholder\">\n    <a href=\"#\"  ><img decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2024\/07\/IMG_1-3-768x768.jpg\" alt=\"Nuovo format per comunicazione social di Gi Group\"><\/a>\n      \n    \t\n    \n  <\/div>\n  \n  <\/div>\n<\/div>\n<div class=\"ue-item-holder elementor-repeater-item-b8246d9\">\n<div class=\"uc_dark_carousel_container_holder ue-item\" >\n  \n  <div class=\"uc_dark_carousel_placeholder\">\n    <a href=\"#\"  ><img decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2024\/07\/IMG_2-2-768x768.jpg\" alt=\"Grafiche categoria Women per Gi Group\"><\/a>\n      \n    \t\n    \n  <\/div>\n  \n  <\/div>\n<\/div>\n<div class=\"ue-item-holder elementor-repeater-item-8f37fb9\">\n<div class=\"uc_dark_carousel_container_holder ue-item\" >\n  \n  <div class=\"uc_dark_carousel_placeholder\">\n    <a href=\"#\"  ><img decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2024\/07\/IMG_3-1-768x768.jpg\" alt=\"Reel Instagram del profilo Gi Group\"><\/a>\n      \n    \t\n    \n  <\/div>\n  \n  <\/div>\n<\/div>\n<div class=\"ue-item-holder elementor-repeater-item-9b9fefb\">\n<div class=\"uc_dark_carousel_container_holder ue-item\" >\n  \n  <div class=\"uc_dark_carousel_placeholder\">\n    <a href=\"#\"  ><img decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2024\/07\/IMG_4-2-768x768.jpg\" alt=\"Spirito innovativo che contraddistingue la multinazionale Gi Group\"><\/a>\n      \n    \t\n    \n  <\/div>\n  \n  <\/div>\n<\/div>\n<div class=\"ue-item-holder elementor-repeater-item-34bc2ec\">\n<div class=\"uc_dark_carousel_container_holder ue-item\" >\n  \n  <div class=\"uc_dark_carousel_placeholder\">\n    <a href=\"#\"  ><img decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2024\/07\/IMG_5-768x768.jpg\" alt=\"Esempio di Meme per creare engagement della community social\"><\/a>\n      \n    \t\n    \n  <\/div>\n  \n  <\/div>\n<\/div>\n\n   <\/div>\n<\/div>\n<\/div>\n<!-- end Unlimited Carousel -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-173f297 e-flex e-con-boxed e-con e-parent\" data-id=\"173f297\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2d1d8acf e-con-full e-flex e-con e-child\" data-id=\"2d1d8acf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a6e3c5e elementor-widget elementor-widget-heading\" data-id=\"6a6e3c5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brief<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6be4ec99 e-con-full e-flex e-con e-child\" data-id=\"6be4ec99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f908b58 elementor-widget elementor-widget-text-editor\" data-id=\"4f908b58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p> <strong><span class=\"green_title\">Gi Group<\/span><\/strong> is the first Italian multinational in the employment sector and one of the leading companies offering HR services and consultancy globally, with over 200 branches in Italy. Starting in 2024, they have entrusted us with the strategy and management of their <strong><span class=\"green_title\">social communication<\/span><\/strong> and <strong><span class=\"green_title\">advertising<\/span><\/strong> for <strong><span class=\"green_title\">B2C communication<\/span><\/strong>, aiming to present the world of work from a new perspective, highlighting its personal and social value. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a98bf07 e-flex e-con-boxed e-con e-parent\" data-id=\"a98bf07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2672e1b elementor-widget elementor-widget-image\" data-id=\"2672e1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2024\/07\/finale_img-1.webp\" class=\"attachment-full size-full wp-image-5360\" alt=\"Segui il profilo Instagram di Gi Group\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11db1012 e-flex e-con-boxed e-con e-parent\" data-id=\"11db1012\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5d4f5ad8 e-con-full e-flex e-con e-child\" data-id=\"5d4f5ad8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80a65fa elementor-widget elementor-widget-heading\" data-id=\"80a65fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52bcd4b3 e-con-full e-flex e-con e-child\" data-id=\"52bcd4b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f297daa elementor-widget elementor-widget-text-editor\" data-id=\"4f297daa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t <strong><span class=\"green_title\">&#8220;JOB IS AN ATTITUDE.&#8221;<\/span><\/strong> That\u2019s the synthesis of a <strong><span class=\"green_title\">narrative journey<\/span><\/strong> in which Gi Group plays the role of facilitator, aiming to transform people\u2019s attitudes toward their profession, career path, and motivation to see the world of work as an opportunity rather than a constraint.<\/span><\/strong> The <strong><span class=\"green_title\">key concept<\/span><\/strong> was created in response to the brand&#8217;s request to humanize, normalize, and make the world of work and employment agencies more relatable through social communication directed at the B2C target audience.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d500acf e-flex e-con-boxed e-con e-parent\" data-id=\"d500acf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-de5f691 e-flex e-con-boxed e-con e-child\" data-id=\"de5f691\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21f247b elementor-widget elementor-widget-heading\" data-id=\"21f247b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">discover<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f8a13a carouselPortHome elementor-widget elementor-widget-ucaddon_post_carousel\" data-id=\"2f8a13a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_post_carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Post Carousel -->\n\t\t<link id='lity-css' href='https:\/\/www.btrees.it\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/lity\/lity.min.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Post Carousel *\/\n\n#uc_post_carousel_elementor_2f8a13a-wrapper\n{\n  min-height:1px;\n}\n#uc_post_carousel_elementor_2f8a13a *{\n  box-sizing:border-box;\n}\n#uc_post_carousel_elementor_2f8a13a.owl-carousel .owl-stage-outer{\n  padding-top:10px;\n}\n\n#uc_post_carousel_elementor_2f8a13a{\n  position:relative;\n}\n.uc_post_title{\n  font-size:21px;\n}\n\n#uc_post_carousel_elementor_2f8a13a .ue-item\n{\n  transition:0.3s;\n  position:relative;\n}\n\n#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_placeholder\n{\n  position:relative;\n}\n\n#uc_post_carousel_elementor_2f8a13a .ue_pos_carousel_image_overlay\n{\n  position:absolute;\n  top:0;\n  bottom:0;\n  left:0;\n  right:0;\n  transition:0.3s;\n}\n#uc_post_carousel_elementor_2f8a13a .owl-stage{\n  display:flex;\n}\n#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_container_holder{\n  display: flex;\n  flex-direction: column;\n  height: 100%;\n  position: relative;\n  overflow: visible;\n}\n#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_content{\n  flex-grow: 1;\n  }\n\n\n#uc_post_carousel_elementor_2f8a13a .uc_carousel_item\n{\n  \/*overflow:hidden;*\/\n}\n\n#uc_post_carousel_elementor_2f8a13a .owl-nav .owl-prev{\n    position:absolute;\n    display:inline-block;\n    text-align:center;  \t\n    \t\n\n}\n#uc_post_carousel_elementor_2f8a13a .owl-nav .owl-next{\n  position:absolute;\n  display:inline-block;\n  text-align:center;\n  \t\n}\n\n\n#uc_post_carousel_elementor_2f8a13a .owl-dots {\noverflow:hidden;\ndisplay:none !important;\n}\n\n#uc_post_carousel_elementor_2f8a13a .owl-dot {\nborder-radius:50%;\ndisplay:inline-block;\n}\n\n\n\n#uc_post_carousel_elementor_2f8a13a .uc_more_btn{\n\n  display:inline-block;\n  text-align:center;\n  text-decoration:none;\n}  \n#uc_post_carousel_elementor_2f8a13a .uc_more_btn svg{\n  width:1em;\n  height:1em;\n}\n#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_placeholder{\n  overflow:hidden;\n}\n#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_placeholder img\n{\n  display:block;\n  width:100%;\n}\n\n#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_content \n{\n  display:flex;\n  flex-direction:column;\n}\n\n\n\t\n\n\n\n\n\n\t#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_content    {\n      position:absolute;\n      top:0px;\n      left:0px;\n      bottom:0px;\n      right:0px;\n      opacity:0;\n      transition:1s;\n      display:flex;\n      align-items:center;\n      flex-direction:column;\n      justify-content: center;\n    }\n\n\t#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_container_holder:hover .uc_image_carousel_content{\n      opacity:1;\n    }\n\t#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_container_holder:hover .uc_image_carousel_placeholder{\n      position: absolute;\n      width: 100%;\n      top: -5px;\n      left: -5px;\n      overflow: visible;\n    }\n\t#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_container_holder:hover .uc_image_carousel_content{\n      top: -5px!important;\n      left: -5px!important;\n    }\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n#uc_post_carousel_elementor_2f8a13a .ue-meta-data\n{\n  \n  display:flex;\n  flex-wrap: wrap;\n  line-height:1em;\n}\n\n#uc_post_carousel_elementor_2f8a13a .ue-grid-item-meta-data\n{\n      display:inline-flex;\n      align-items:center;\n}\n\n.ue-grid-item-meta-data\n{\n  font-size:12px;\n}\n\n#uc_post_carousel_elementor_2f8a13a .ue-grid-item-meta-data-icon\n{\n  line-height:1em;\n}\n\n#uc_post_carousel_elementor_2f8a13a .ue-grid-item-meta-data-icon svg\n{\n  width:1em;\n  height:1em;\n}\n\n#uc_post_carousel_elementor_2f8a13a .ue-debug-meta\n{\n  padding:10px;\n  border:1px solid red;\n  position:relative;\n  line-height:1.5em;\n  font-size:11px;\n  width:100%;\n}\n\n\n\t#uc_post_carousel_elementor_2f8a13a .owl-stage\n        {\n            transition-timing-function: linear!important;\n        }\n\n\n\n@media only screen and (max-width: 768px) {\n \n  #uc_post_carousel_elementor_2f8a13a .uc_image_carousel_container_holder .uc_image_carousel_content{\n      opacity:1;\n    background-color:#183f3f2b;\n    }\n\t\/*#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_container_holder .uc_image_carousel_placeholder{\n      position: absolute;\n      width: 100%;\n      top: -5px;\n      left: -5px;\n      overflow: visible;\n    }\n\t#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_container_holder .uc_image_carousel_content{\n      top: -5px!important;\n      left: -5px!important;\n    }*\/\n  \n}\n\n<\/style>\n\n<div class=\"uc_overlay_image_carousel\" id=\"uc_post_carousel_elementor_2f8a13a-wrapper\">\n   <div class=\"uc_carousel owl-carousel owl-theme uc-items-wrapper  \" data-custom-sethtml=\"true\"  data-id=\"\" id=\"uc_post_carousel_elementor_2f8a13a\" >\n   \t\t<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/lanificio-subalpino-creative-campaign\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/BTR_CoverSubalpino-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/BTR_CoverSubalpino-768x496.webp\" alt=\"Headless coats with scarf, beret walk snowy Paris, Eiffel Tower nearby.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/lanificio-subalpino-creative-campaign\/\">            <div class=\"uc_post_title\">MIRAGGIO D'INVERNO<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-tiles-tales-campaign\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/Cover-VISITPIEMONTE-2880X1860-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/Cover-VISITPIEMONTE-2880X1860-768x496.webp\" alt=\"Figure skater in red spins on ice, shadow and reflection visible.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-tiles-tales-campaign\/\">            <div class=\"uc_post_title\">TILES &amp; TALES<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/midas-social-media-strategy\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/02\/Cover-Midas-2880X1860-768x496.jpg\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/02\/Cover-Midas-2880X1860-768x496.jpg\" alt=\"Person holds &quot;MIDAS&quot; sign outside Midas shop; cars inside visible.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/midas-social-media-strategy\/\">            <div class=\"uc_post_title\">BY THE DRIVER'S SIDE<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/museo-diffuso-turin-website-redesign\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/Copertina-768x512.jpg\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/Copertina-768x512.jpg\" alt=\"People walk, bike on a city street lined with damaged buildings.\" width=\"768\" height=\"512\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/museo-diffuso-turin-website-redesign\/\">            <div class=\"uc_post_title\">A MUSEUM THAT INHABITS THE CITY: BEYOND THE WALLS OF MEMORY<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-event-emildays-2025\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/00-Cover-VISITPIEMONTE-2880X1860-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/00-Cover-VISITPIEMONTE-2880X1860-768x496.webp\" alt=\"Blurry white flower on green with dreamy, abstract effect.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-event-emildays-2025\/\">            <div class=\"uc_post_title\">WHERE DESIGN EVOLVES<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/piedmont-consorzi-mountain-tourism\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/cover-768x432.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/cover-768x432.webp\" alt=\"Paragliders soar over sunlit mountains beneath cloudy skies. Outdoor tourism.\" width=\"768\" height=\"432\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/piedmont-consorzi-mountain-tourism\/\">            <div class=\"uc_post_title\">A MOUNTAIN OF EXPERIENCES<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/terminal-nord-social-contest\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/12\/Cover-1-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/12\/Cover-1-768x496.webp\" alt=\"Four excited people with phones behind leopard blanket on yellow.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/terminal-nord-social-contest\/\">            <div class=\"uc_post_title\">CONTEST: GUESS, COMMENT, WIN!<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/gi-groupers-work-on-tiktok\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/11\/cover-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/11\/cover-768x496.webp\" alt=\"Person holds smartphone showing social profile in bright room.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/gi-groupers-work-on-tiktok\/\">            <div class=\"uc_post_title\">GI GROUPERS: THE NEW PHILOSOPHY OF WORK ON TIKTOK<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/summer-village-2025-settimo-cielo-social-summer\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/07\/Cover-julipet70-2880X1860_rid_1-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/07\/Cover-julipet70-2880X1860_rid_1-768x496.webp\" alt=\"A musician thrills the crowd at the SUMMER VILLAGE 2025 property event.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n   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