{"id":8754,"date":"2025-05-21T11:42:50","date_gmt":"2025-05-21T09:42:50","guid":{"rendered":"https:\/\/www.btrees.it\/?post_type=portfolio&#038;p=8754"},"modified":"2026-02-04T12:13:26","modified_gmt":"2026-02-04T11:13:26","slug":"beyond-the-event-communication-design-at-salone-del-mobile","status":"publish","type":"portfolio","link":"https:\/\/www.btrees.it\/en\/portfolio\/oltre-levento-il-design-della-comunicazione-al-salone-del-mobile\/","title":{"rendered":"BEYOND THE EVENT: COMMUNICATION DESIGN AT SALONE DEL MOBILE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8754\" class=\"elementor elementor-8754 elementor-8725\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5527e5ea e-flex e-con-boxed e-con e-parent\" data-id=\"5527e5ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-79409882 e-con-full e-flex e-con e-child\" data-id=\"79409882\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-509c085e elementor-widget elementor-widget-heading\" data-id=\"509c085e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b49a54d list_ico_port elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7b49a54d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.btrees.it\/en\/services\/strategy\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Digital communication strategy <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.btrees.it\/en\/services\/creativity\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Creativity and concept <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.btrees.it\/en\/services\/advertising\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Digital advertising<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.btrees.it\/en\/services\/creativity\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Visual e video editing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.btrees.it\/en\/services\/social-media\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Live content creation <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6835ce64 e-con-full e-flex e-con e-child\" data-id=\"6835ce64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3293c7 elementor-widget elementor-widget-heading\" data-id=\"6f3293c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Objectives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e4ab8e1 list_ico_port elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5e4ab8e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Awareness<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand positioning<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Social media reach <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Event engagement and participation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8414f81 e-con-full e-flex e-con e-child\" data-id=\"8414f81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c8c3b69 elementor-widget elementor-widget-heading\" data-id=\"6c8c3b69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activities<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13f185b9 list_ico_port elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"13f185b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Communication and advertising campaign<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Campaign concept<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Fake Out Of Home <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ba83a8 e-con-full e-flex e-con e-child\" data-id=\"9ba83a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19ba4ed list_ico_port elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"19ba4ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Landing page <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Newsletter <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"21\" viewBox=\"0 0 55 21\" fill=\"none\"><path d=\"M0 13.5L52 13.5L40.5421 1.5\" stroke=\"white\" stroke-width=\"2.099\" stroke-miterlimit=\"10\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">AI avatar creation <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c6e8be9 e-flex e-con-boxed e-con e-parent\" data-id=\"3c6e8be9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16ab494 elementor-widget elementor-widget-ucaddon_card_carousel_video\" data-id=\"16ab494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_card_carousel_video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Card Carousel - video -->\n\t\t<link id='font-awesome-css' href='https:\/\/www.btrees.it\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='https:\/\/www.btrees.it\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-v4-shims.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='owl-carousel-css' href='https:\/\/www.btrees.it\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/owl-carousel-new\/assets\/owl.carousel.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='fancybox-css' href='https:\/\/www.btrees.it\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/fancybox3\/jquery.fancybox.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='uc_ac_assets_file_animate_css_77907-css' href='https:\/\/www.btrees.it\/wp-content\/uploads\/ac_assets\/uc_classic_carousel\/animate.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Card Carousel - video *\/\n\n#uc_card_carousel_video_elementor_16ab494-wrapper{\n  min-height:1px;\n}\n\n#uc_card_carousel_video_elementor_16ab494 *{\n\t-webkit-box-sizing: border-box;\n\t-moz-box-sizing: border-box;\n\tbox-sizing: border-box;\n}\n\n#uc_card_carousel_video_elementor_16ab494 .ue-carousel-item{\n  overflow:hidden;\n  transition:0.3s;\n}\n\n#uc_card_carousel_video_elementor_16ab494 .uc_classic_carousel_container_holder{\n\tdisplay:block;\n\tposition:relative;\n\twidth:100%;\n    box-sizing: border-box;\n}\n#uc_card_carousel_video_elementor_16ab494 .uc_classic_carousel_placeholder{\n   position:relative;\n}\n\n\n#uc_card_carousel_video_elementor_16ab494 .uc_classic_carousel_placeholder img, #uc_card_carousel_video_elementor_16ab494 .ue_card_carousel_image_overlay{\n  transition: all 300ms;\n}\n\n.card_carousel_title{\n\tfont-size:21px;\n}\n\n.uc_classic_carousel .uc_classic_carousel_border{\n\tdisplay:block;\n    margin:0 auto;\n}\n\n.uc_classic_carousel  .uc_classic_carousel_placeholder img{\n\twidth:100%;    \n    display:block;\n}\n\n.uc_classic_carousel .uc_classic_carousel_content{\n  display: flex;\n  flex-flow: column nowrap;\n}\n\n.uc_classic_carousel .ue_button{\n  margin-top:auto;\n}\n\n.uc_classic_carousel .uc_classic_carousel_content .uc_more_btn {\n\tdisplay:inline-block;\n\ttext-decoration:none;\n\ttransition: all 0.5s ease;\n}\n\n#uc_card_carousel_video_elementor_16ab494 .owl-dots {\n  overflow:hidden;\n  text-align:center;\n}\n\n#uc_card_carousel_video_elementor_16ab494 .owl-dot {\n  border-radius:50%;\n  display:inline-block;\n}\n\n#uc_card_carousel_video_elementor_16ab494 .owl-nav .owl-prev,\n#uc_card_carousel_video_elementor_16ab494 .owl-nav .owl-next{\n    position:absolute;\n    display:flex;\n  \tjustify-content: center;\n  \talign-items: center;\n    text-align:center;\n}\n\n#uc_card_carousel_video_elementor_16ab494 .owl-nav .disabled{\n    display: none;  \n}\n\n\n#uc_card_carousel_video_elementor_16ab494 .ue-item-icon{\n  line-height:1em;\n  display:inline-flex;\n  justify-content:center;\n  align-items:center;  \n}\n\n#uc_card_carousel_video_elementor_16ab494 .ue-item-icon svg{\n  height:1em;\n  width:1em;\n}\n\n#uc_card_carousel_video_elementor_16ab494 .ue-item-icon-wrapper{\n  display:flex;\n}\n\n#uc_card_carousel_video_elementor_16ab494 .uc_classic_carousel_container_holder {\n\t max-width: 300px;\n}\n\n\n\n@media screen and (max-width: 1024px) {\n  #uc_card_carousel_video_elementor_16ab494 .uc_classic_carousel_container_holder {\n\t max-width: ;\n  }\n}\n\n@media screen and (max-width: 767px) {\n  #uc_card_carousel_video_elementor_16ab494 .uc_classic_carousel_container_holder {\n    max-width: ;\n  }\n}\n\n<\/style>\n\n<div class=\"uc_classic_carousel\" id=\"uc_card_carousel_video_elementor_16ab494-wrapper\">\n        <div class=\"uc_carousel owl-carousel uc-items-wrapper  \" id=\"uc_card_carousel_video_elementor_16ab494\"  >\n          \t\n\n\n<div id=\"uc_card_carousel_video_elementor_16ab494_item1\" class=\"uc_classic_carousel_container_holder ue-item elementor-repeater-item-c2c87b2\" data-hide-item=\"false\">  \n  <div class=\"ue-carousel-item\">\n    \n        \n    \n          <div class=\"uc_classic_carousel_placeholder\">\n        <a data-fancybox href=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/01-Manifesto-Reel.mp4\" title=\"Show More\" >          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/01-Manifesto-Cover.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/01-Manifesto-Cover.webp\" alt=\"Woman\u2019s profile in blue light with bright stripe on her face.\" width=\"1080\" height=\"1920\">\n        <\/a>              <\/div>\n    \n    <div class=\"uc_classic_carousel_content\" style=\"direction:ltr;\">    \n\n      \n                  \t\n\n      \t\n      \n    <\/div>\n    \n  <\/div>\n<\/div>\n\n\n\n<div id=\"uc_card_carousel_video_elementor_16ab494_item2\" class=\"uc_classic_carousel_container_holder ue-item elementor-repeater-item-02f30b6\" data-hide-item=\"false\">  \n  <div class=\"ue-carousel-item\">\n    \n        \n    \n          <div class=\"uc_classic_carousel_placeholder\">\n        <a data-fancybox href=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/06\/02-FOOH-def.mp4\" title=\"Show More\" >          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/02-cover-FOOH-dimensioni-grandi.jpeg\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/02-cover-FOOH-dimensioni-grandi.jpeg\" alt=\"View of the Milan Cathedral from above\" width=\"720\" height=\"1280\">\n        <\/a>              <\/div>\n    \n    <div class=\"uc_classic_carousel_content\" style=\"direction:ltr;\">    \n\n      \n                  \t\n\n      \t\n      \n    <\/div>\n    \n  <\/div>\n<\/div>\n\n\n\n<div id=\"uc_card_carousel_video_elementor_16ab494_item3\" class=\"uc_classic_carousel_container_holder ue-item elementor-repeater-item-50d34e3\" data-hide-item=\"false\">  \n  <div class=\"ue-carousel-item\">\n    \n        \n    \n          <div class=\"uc_classic_carousel_placeholder\">\n        <a data-fancybox href=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/06\/03-VIDEO_LANCIO.mp4\" title=\"Show More\" >          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/Group-2-dimensioni-grandi.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/Group-2-dimensioni-grandi.webp\" alt=\"People ride an escalator past a Salone del Mobile.Milano banner.\" width=\"720\" height=\"1280\">\n        <\/a>              <\/div>\n    \n    <div class=\"uc_classic_carousel_content\" style=\"direction:ltr;\">    \n\n      \n                  \t\n\n      \t\n      \n    <\/div>\n    \n  <\/div>\n<\/div>\n\n\n\n<div id=\"uc_card_carousel_video_elementor_16ab494_item4\" class=\"uc_classic_carousel_container_holder ue-item elementor-repeater-item-e7a55f6\" data-hide-item=\"false\">  \n  <div class=\"ue-carousel-item\">\n    \n        \n    \n          <div class=\"uc_classic_carousel_placeholder\">\n        <a data-fancybox href=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/06\/04-EMILy-1-ENG.mp4\" title=\"Show More\" >          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/Group-3-dimensioni-grandi.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/Group-3-dimensioni-grandi.webp\" alt=\"Woman in gray blazer, PLAY overlay, design inspiration.\" width=\"720\" height=\"1280\">\n        <\/a>              <\/div>\n    \n    <div class=\"uc_classic_carousel_content\" style=\"direction:ltr;\">    \n\n      \n                  \t\n\n      \t\n      \n    <\/div>\n    \n  <\/div>\n<\/div>\n\n      <\/div>\n<\/div>\n<!-- end Card Carousel - video -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-173f297 e-flex e-con-boxed e-con e-parent\" data-id=\"173f297\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2d1d8acf e-con-full e-flex e-con e-child\" data-id=\"2d1d8acf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a6e3c5e elementor-widget elementor-widget-heading\" data-id=\"6a6e3c5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brief<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6be4ec99 e-con-full e-flex e-con e-child\" data-id=\"6be4ec99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f908b58 elementor-widget elementor-widget-text-editor\" data-id=\"4f908b58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For the first time, <span class=\"green_title\"><strong>Emilgroup<\/strong><\/span> \u2013 a leading brand in designer ceramic surfaces \u2013 took part in the Salone Internazionale del Mobile in Milan. A major opportunity for the brand, and a significant <span class=\"green_title\"><strong>communication challenge<\/strong><\/span>. The request: to handle all <span class=\"green_title\"><strong>promotion related to the brand\u2019s participation<\/strong><\/span> at the Salone, before, during, and after the event, utilizing both established touchpoints and <span class=\"green_title\"><strong>new media and languages<\/strong><\/span>. Here\u2019s what we delivered.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b7c8731 e-flex e-con-boxed e-con e-parent\" data-id=\"4b7c8731\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e77f7a elementor-widget elementor-widget-image\" data-id=\"0e77f7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/03-LANDING-min-scaled.webp\" class=\"attachment-full size-full wp-image-8744\" alt=\"Laptop with Beyond the Light site and phone on black background.\" srcset=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/03-LANDING-min-scaled.webp 2560w, https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/03-LANDING-min-300x169.webp 300w, https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/03-LANDING-min-1024x576.webp 1024w, https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/03-LANDING-min-768x432.webp 768w, https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/03-LANDING-min-1536x864.webp 1536w, https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/05\/03-LANDING-min-2048x1152.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11db1012 e-flex e-con-boxed e-con e-parent\" data-id=\"11db1012\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5d4f5ad8 e-con-full e-flex e-con e-child\" data-id=\"5d4f5ad8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80a65fa elementor-widget elementor-widget-heading\" data-id=\"80a65fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52bcd4b3 e-con-full e-flex e-con e-child\" data-id=\"52bcd4b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f297daa elementor-widget elementor-widget-text-editor\" data-id=\"4f297daa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em><span class=\"green_title\"><strong>\u201cBeyond the light\u201d<\/strong><\/span><\/em> <span class=\"green_title\"><strong>was our main claim<\/strong><\/span>. The element of light is intertwined with matter \u2013 both in the signature collection, Tele di Marmo Lumia, and in the overall <span class=\"green_title\"><strong>visual approach<\/strong><\/span>, online and in the <span class=\"green_title\"><strong>stand design<\/strong><\/span> itself. Starting from this concept, we built a comprehensive communication campaign, including a video manifesto, save-the-date, DEM, and a dedicated landing page \u2013 an <span class=\"green_title\"><strong>integrated content and advertising strategy<\/strong><\/span> covering Meta, LinkedIn, Pinterest, and TikTok. Alongside editorial content and live content creation, we produced a <span class=\"green_title\"><strong>FOOH (Fake Out Of Home)<\/strong><\/span> video, where we imagined a luminous ceramic slab emerging from the pavement in Piazza Duomo. Within this entire content ecosystem, we introduced a new voice: Emily \u2013 the new digital face of Emilgroup, an <span class=\"green_title\"><strong>avatar<\/strong><\/span> created by integrating various <span class=\"green_title\"><strong>AI<\/strong><\/span> tools.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49b4d7d e-con-full e-flex e-con e-parent\" data-id=\"49b4d7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-014214b e-con-full e-flex e-con e-child\" data-id=\"014214b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78ec086 elementor-widget elementor-widget-heading\" data-id=\"78ec086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESULTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7038d61 e-con-full e-flex e-con e-child\" data-id=\"7038d61\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-785198e e-con-full e-flex e-con e-child\" data-id=\"785198e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8bc4bb0 elementor-widget elementor-widget-heading\" data-id=\"8bc4bb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"green_title\">+2,6<\/span>M<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1891bdd e-con-full e-flex e-con e-child\" data-id=\"1891bdd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-490631b elementor-widget elementor-widget-heading\" data-id=\"490631b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IMPRESSIONS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f866155 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f866155\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6209758 e-con-full e-flex e-con e-child\" data-id=\"6209758\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a098113 elementor-widget elementor-widget-heading\" data-id=\"a098113\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"green_title\">+236<\/span>K<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a41723 e-con-full e-flex e-con e-child\" data-id=\"6a41723\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6bb590 elementor-widget elementor-widget-heading\" data-id=\"a6bb590\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">INTERACTIONS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19dbc54 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"19dbc54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d500acf e-flex e-con-boxed e-con e-parent\" data-id=\"d500acf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-de5f691 e-flex e-con-boxed e-con e-child\" data-id=\"de5f691\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21f247b elementor-widget elementor-widget-heading\" data-id=\"21f247b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">discover<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f8a13a carouselPortHome elementor-widget elementor-widget-ucaddon_post_carousel\" data-id=\"2f8a13a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_post_carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Post Carousel -->\n\t\t<link id='lity-css' href='https:\/\/www.btrees.it\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/lity\/lity.min.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Post Carousel *\/\n\n#uc_post_carousel_elementor_2f8a13a-wrapper\n{\n  min-height:1px;\n}\n#uc_post_carousel_elementor_2f8a13a *{\n  box-sizing:border-box;\n}\n#uc_post_carousel_elementor_2f8a13a.owl-carousel .owl-stage-outer{\n  padding-top:10px;\n}\n\n#uc_post_carousel_elementor_2f8a13a{\n  position:relative;\n}\n.uc_post_title{\n  font-size:21px;\n}\n\n#uc_post_carousel_elementor_2f8a13a .ue-item\n{\n  transition:0.3s;\n  position:relative;\n}\n\n#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_placeholder\n{\n  position:relative;\n}\n\n#uc_post_carousel_elementor_2f8a13a .ue_pos_carousel_image_overlay\n{\n  position:absolute;\n  top:0;\n  bottom:0;\n  left:0;\n  right:0;\n  transition:0.3s;\n}\n#uc_post_carousel_elementor_2f8a13a .owl-stage{\n  display:flex;\n}\n#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_container_holder{\n  display: flex;\n  flex-direction: column;\n  height: 100%;\n  position: relative;\n  overflow: visible;\n}\n#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_content{\n  flex-grow: 1;\n  }\n\n\n#uc_post_carousel_elementor_2f8a13a .uc_carousel_item\n{\n  \/*overflow:hidden;*\/\n}\n\n#uc_post_carousel_elementor_2f8a13a .owl-nav .owl-prev{\n    position:absolute;\n    display:inline-block;\n    text-align:center;  \t\n    \t\n\n}\n#uc_post_carousel_elementor_2f8a13a .owl-nav .owl-next{\n  position:absolute;\n  display:inline-block;\n  text-align:center;\n  \t\n}\n\n\n#uc_post_carousel_elementor_2f8a13a .owl-dots {\noverflow:hidden;\ndisplay:none !important;\n}\n\n#uc_post_carousel_elementor_2f8a13a .owl-dot {\nborder-radius:50%;\ndisplay:inline-block;\n}\n\n\n\n#uc_post_carousel_elementor_2f8a13a .uc_more_btn{\n\n  display:inline-block;\n  text-align:center;\n  text-decoration:none;\n}  \n#uc_post_carousel_elementor_2f8a13a .uc_more_btn svg{\n  width:1em;\n  height:1em;\n}\n#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_placeholder{\n  overflow:hidden;\n}\n#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_placeholder img\n{\n  display:block;\n  width:100%;\n}\n\n#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_content \n{\n  display:flex;\n  flex-direction:column;\n}\n\n\n\t\n\n\n\n\n\n\t#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_content    {\n      position:absolute;\n      top:0px;\n      left:0px;\n      bottom:0px;\n      right:0px;\n      opacity:0;\n      transition:1s;\n      display:flex;\n      align-items:center;\n      flex-direction:column;\n      justify-content: center;\n    }\n\n\t#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_container_holder:hover .uc_image_carousel_content{\n      opacity:1;\n    }\n\t#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_container_holder:hover .uc_image_carousel_placeholder{\n      position: absolute;\n      width: 100%;\n      top: -5px;\n      left: -5px;\n      overflow: visible;\n    }\n\t#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_container_holder:hover .uc_image_carousel_content{\n      top: -5px!important;\n      left: -5px!important;\n    }\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n#uc_post_carousel_elementor_2f8a13a .ue-meta-data\n{\n  \n  display:flex;\n  flex-wrap: wrap;\n  line-height:1em;\n}\n\n#uc_post_carousel_elementor_2f8a13a .ue-grid-item-meta-data\n{\n      display:inline-flex;\n      align-items:center;\n}\n\n.ue-grid-item-meta-data\n{\n  font-size:12px;\n}\n\n#uc_post_carousel_elementor_2f8a13a .ue-grid-item-meta-data-icon\n{\n  line-height:1em;\n}\n\n#uc_post_carousel_elementor_2f8a13a .ue-grid-item-meta-data-icon svg\n{\n  width:1em;\n  height:1em;\n}\n\n#uc_post_carousel_elementor_2f8a13a .ue-debug-meta\n{\n  padding:10px;\n  border:1px solid red;\n  position:relative;\n  line-height:1.5em;\n  font-size:11px;\n  width:100%;\n}\n\n\n\t#uc_post_carousel_elementor_2f8a13a .owl-stage\n        {\n            transition-timing-function: linear!important;\n        }\n\n\n\n@media only screen and (max-width: 768px) {\n \n  #uc_post_carousel_elementor_2f8a13a .uc_image_carousel_container_holder .uc_image_carousel_content{\n      opacity:1;\n    background-color:#183f3f2b;\n    }\n\t\/*#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_container_holder .uc_image_carousel_placeholder{\n      position: absolute;\n      width: 100%;\n      top: -5px;\n      left: -5px;\n      overflow: visible;\n    }\n\t#uc_post_carousel_elementor_2f8a13a .uc_image_carousel_container_holder .uc_image_carousel_content{\n      top: -5px!important;\n      left: -5px!important;\n    }*\/\n  \n}\n\n<\/style>\n\n<div class=\"uc_overlay_image_carousel\" id=\"uc_post_carousel_elementor_2f8a13a-wrapper\">\n   <div class=\"uc_carousel owl-carousel owl-theme uc-items-wrapper  \" data-custom-sethtml=\"true\"  data-id=\"\" id=\"uc_post_carousel_elementor_2f8a13a\" >\n   \t\t<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/lanificio-subalpino-creative-campaign\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/BTR_CoverSubalpino-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/BTR_CoverSubalpino-768x496.webp\" alt=\"Headless coats with scarf, beret walk snowy Paris, Eiffel Tower nearby.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/lanificio-subalpino-creative-campaign\/\">            <div class=\"uc_post_title\">MIRAGGIO D'INVERNO<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-tiles-tales-campaign\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/Cover-VISITPIEMONTE-2880X1860-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/03\/Cover-VISITPIEMONTE-2880X1860-768x496.webp\" alt=\"Figure skater in red spins on ice, shadow and reflection visible.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-tiles-tales-campaign\/\">            <div class=\"uc_post_title\">TILES &amp; TALES<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/midas-social-media-strategy\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/02\/Cover-Midas-2880X1860-768x496.jpg\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/02\/Cover-Midas-2880X1860-768x496.jpg\" alt=\"Person holds &quot;MIDAS&quot; sign outside Midas shop; cars inside visible.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/midas-social-media-strategy\/\">            <div class=\"uc_post_title\">BY THE DRIVER'S SIDE<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/museo-diffuso-turin-website-redesign\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/Copertina-768x512.jpg\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/Copertina-768x512.jpg\" alt=\"People walk, bike on a city street lined with damaged buildings.\" width=\"768\" height=\"512\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/museo-diffuso-turin-website-redesign\/\">            <div class=\"uc_post_title\">A MUSEUM THAT INHABITS THE CITY: BEYOND THE WALLS OF MEMORY<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-event-emildays-2025\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/00-Cover-VISITPIEMONTE-2880X1860-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/00-Cover-VISITPIEMONTE-2880X1860-768x496.webp\" alt=\"Blurry white flower on green with dreamy, abstract effect.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/emilgroup-event-emildays-2025\/\">            <div class=\"uc_post_title\">WHERE DESIGN EVOLVES<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/piedmont-consorzi-mountain-tourism\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/cover-768x432.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2026\/01\/cover-768x432.webp\" alt=\"Paragliders soar over sunlit mountains beneath cloudy skies. Outdoor tourism.\" width=\"768\" height=\"432\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/piedmont-consorzi-mountain-tourism\/\">            <div class=\"uc_post_title\">A MOUNTAIN OF EXPERIENCES<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/terminal-nord-social-contest\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/12\/Cover-1-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/12\/Cover-1-768x496.webp\" alt=\"Four excited people with phones behind leopard blanket on yellow.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/terminal-nord-social-contest\/\">            <div class=\"uc_post_title\">CONTEST: GUESS, COMMENT, WIN!<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/gi-groupers-work-on-tiktok\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/11\/cover-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/11\/cover-768x496.webp\" alt=\"Person holds smartphone showing social profile in bright room.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/gi-groupers-work-on-tiktok\/\">            <div class=\"uc_post_title\">GI GROUPERS: THE NEW PHILOSOPHY OF WORK ON TIKTOK<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/summer-village-2025-settimo-cielo-social-summer\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/07\/Cover-julipet70-2880X1860_rid_1-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/07\/Cover-julipet70-2880X1860_rid_1-768x496.webp\" alt=\"A musician thrills the crowd at the SUMMER VILLAGE 2025 property event.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/summer-village-2025-settimo-cielo-social-summer\/\">            <div class=\"uc_post_title\">SUMMER VILLAGE 2025: SETTIMO CIELO\u2019S SOCIAL SUMMER<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/when-brand-identity-hits-a-higher-gear\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/06\/Cover-SICAV-2880X1860-768x496.webp\"  src=\"https:\/\/www.btrees.it\/wp-content\/uploads\/2025\/06\/Cover-SICAV-2880X1860-768x496.webp\" alt=\"Blue compact SUV with black trim on a colorful backdrop.\" width=\"768\" height=\"496\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n                  <a href=\"https:\/\/www.btrees.it\/en\/portfolio\/when-brand-identity-hits-a-higher-gear\/\">            <div class=\"uc_post_title\">WHEN BRAND IDENTITY HITS A HIGHER GEAR<\/div>\n          <\/a>                  \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \t\t\t            \n            \n                        \n            \n                        \n                        \n                       \n                      \n           \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n    \n  \n    \n<\/div>\n\n   <\/div>\t\n<\/div>\n\n\n<!-- end Post Carousel -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":8733,"template":"","categoria_portfolio":[9,10,8,13,11],"lavori_svolti":[],"class_list":["post-8754","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","categoria_portfolio-advertising","categoria_portfolio-creativity","categoria_portfolio-social-media","categoria_portfolio-strategy","categoria_portfolio-website"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emilgroup: Design and Strategy at Salone del Mobile 2025 - BTREES<\/title>\n<meta name=\"description\" content=\"From creative concept to social strategy: the BTREES project to showcase Emilgroup\u2019s showroom at Salone del Mobile 2025 in Milan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.btrees.it\/en\/portfolio\/oltre-levento-il-design-della-comunicazione-al-salone-del-mobile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emilgroup: Design and Strategy at Salone del Mobile 2025 - BTREES\" \/>\n<meta property=\"og:description\" content=\"From creative concept to social strategy: the BTREES project to showcase Emilgroup\u2019s showroom at Salone del Mobile 2025 in Milan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.btrees.it\/en\/portfolio\/oltre-levento-il-design-della-comunicazione-al-salone-del-mobile\/\" \/>\n<meta property=\"og:site_name\" content=\"BTREES\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BTREES.social\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-04T11:13:26+00:00\" \/>\n<meta property=\"og:image\" 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