About us
BTREES is our digital communication agency with four offices and over thirty people.
It’s our home. The environment we’ve chosen to inhabit.
It all started from a startup, and now we are part of Gruppo Ebano.
The rest is natural growth.
BRILLIANTREES Srl is born: a social and digital communication agency created by three founders (including Christian Zegna - current CEO) and supported by Gruppo Ebano and Sellalab. Under the trademark BTREES, the company from Biella establishes roots in all Piedmont.
BTREES thrives. For the third consecutive year, the turnover is up by +50%, as certified by the recognition by Fondazione Michelin Sviluppo. It’s a growth based on innovation and collaboration: this is how BIDIGITAL was born - in collaboration with Sellalab. The new digital innovation fair that, starting from its first edition in 2018, brings together experts and enthusiasts around the themes of future communication.
BTREES finds a new home. While the Biella office is well established, in Turin, BTREES moves from a coworking space to one of the most beautiful buildings in the entire capital Piedmont. In 2019, the headquarters opened its doors at via Conte Giambattista Bogino 9, within Palazzo Graneri della Roccia: the seventeenth-century venue of Circolo degli Artisti and Circolo dei Lettori in Turin.
BTREES consolidates its presence throughout the national territory. Its economic growth is certified by Premio Industria Felix, the high honor of financial balance reserved for the best innovative startups. New people and new skills join the company, along with a new growth territory: in 2021, the new headquarters in Reggio Emilia are opened. The agency’s evolution reflects on projects, clients, and creativity: in 2022, BTREES climbs the podium during the awards of L’Italia che comunica.
The growth of BTREES is natural, organic, in close synergy with the environment, the territory, and the people. It’s a bright place, flourishing with ideas and sensitivities. An attention that becomes a habit, recognized by the Benefit Corporation certificate and the candidacy as a B-CORP. The stability of the company is consolidated with the increase of the share capital to €100,000.
This year, we inaugurated our new headquarters in Reggio Emilia: the Digitorium - a co-working space open to all, designed to foster collaborative workflows that we believe will drive the growth of both our agency and the local area.
Our efforts were also recognized through cross-media coverage of several campaigns and multiple awards received at the 28th edition of the Technical Advertising Awards, organized by MediaStars.
Last but not least, we published our first sustainability report - a tangible sign of BTREES' commitment to environmental responsibility.
Team
We are a group of professionals working together to bring tomorrow’s content to life.
We are always in search of ideas and cross-pollination; and we believe that communication – that of a wide scope – can improve things, from small details to big issues.
Our
roots
We have a fluid approach to reality. At the same time, we like to think that in an underground territory, we are connected by something very solid: shared values.
In eight pictures – illustrated by Luigi Leuce – we have gathered the fundamental points, our house rules. A safe place to return to.
We love taking care of our home: creating a healthy work environment and respecting people and the planet helps us grow not only as individuals, but also as a company! And so, in 2025, we officially became a B CORP!
