Services
Objectives
- Brand Positioning
- Brand Awareness
- Growth of traffic to the site
Activities
- Brand Communication
- UI/UX
- SEO
Brief
The Museum of the Resistance, Deportation, War, Rights and Freedom is a cultural institution of the City of Turin that tells the story of the 20th century through places, testimonies, and urban itineraries, with particular focus on collective memory, human rights, and active citizenship.
The creation of the new website was driven by the need to renew the museum’s digital presence, making its content more accessible, user-friendly, and engaging for a diverse audience.
The goal? To build a clear, inclusive, and modern platform capable of enhancing the museum’s heritage and its local itineraries, integrating the various educational, exhibitory, and archival activities into a digital ecosystem aligned with the institution’s mission.
Our Work
The project took shape through a careful analysis of the museum’s content and needs, with the goal of creating a simple and intuitive navigation. We redefined the information architecture, organizing the sections in a clear and logical way to make it easier to explore the itineraries, activities, and locations. The design was conceived to enhance both visual and textual storytelling, offering a consistent and engaging experience across desktop and mobile devices.
