Objectives
- Brand Awareness
- Brand Positioning
- Website traffic
Activities
- Campaign concept
- Communication and advertising campaign
Brief
What if tiles were much more than just surfaces? What if they became the stage for stories, emotions, and life scenarios? This is the question that gave birth to Tiles and Tales, a creative idea proposed directly to Emilgroup. Not a traditional brief, but an intuition brought to life through tiles that transform into waves of the sea, skating rinks, and Roman saunas. The campaign was designed to introduce Emilgroup’s collections in an innovative way, through scenarios that speak of precision, elegance, movement, and most of all: imagination.
Our Work
Each tile became a story, a surface that goes beyond aesthetics to bring unique scenarios to life. In Tiles and Tales, Emilgroup’s tiles become the backdrop for mini-worlds, dioramas that range from the calm of the beach to the dynamic elegance of a skating rink, and the adrenaline of a tennis court. Each setting was created to let the product’s details come alive, turning design into a sensory and narrative experience. The campaign led the audience to discover not only the quality of the collections but also the evocative power of the tiles. If surfaces are like the covers of books, Tiles and Tales tells their stories.
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