Services
Objectives
- Awareness
- Brand positioning
- Social media reach
- Event engagement and participation
Activities
- Communication and advertising campaign
- Campaign concept
- Newsletter
Brief
Emilgroup – a brand of excellence in the field of ceramic surfaces – opens the doors of its headquarters for an exclusive event: five days to discover how surface design is evolving.
A special occasion dedicated to architects, designers, and the sales network, to explore the new collections, gather inspiration, and celebrate the 50th anniversary of Provenza — the Emilgroup brand that, for fifty years, has captured all the charm and inspiration of a work of art within the boundaries of a tile.
To communicate the full richness and nuances of EMILDAYS 2025, a strong concept and a cohesive strategy across physical, digital, and social touchpoints are essential.
Challenge accepted.
Our Work
We wanted a claim capable of inspiring and declaring change — an organic evolution born from natural beauty.
“Design in bloom” became the official theme of EmilDays 2025. A transformative approach guided all event communications through its different phases: teasing, live, and post-event.
DEM and ADV were the main tools used to spread the message to a profiled and engaged audience.
The concept was warmly embraced during the event — as shown by the live content creation initiatives and the reveal of Emilgroup’s new collections.
Among them, special focus was dedicated to the Provenza brand: on the occasion of its 50th anniversary, we introduced the payoff “Art of Matter”, celebrating the highest expression of matter — ceramic, by Emilgroup, and digital, by us.
