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strategy

Due mani tengono un block notes e una penna

Digital strategy is a blend of technique and intuition. It’s essential to always have a clear understanding of where we’re going and why. Mastering digital marketing strategies is the skill that allows us to reach the goal, whatever the desired outcomes, whatever the KPIs may be. Moreover, often the strategy acts as an anchor for creativity!

analysis

Quando iniziamo a fare siamo già a buon punto. Prima di tutto c’è lo studio: l’analisi di settore e l’analisi del sentiment. Il lavoro di ricerca iniziale è una buona abitudine. Ci piace osservare, fare domande, scavare nei dati per trovare un punto saldo. Sondiamo il territorio, con metodo e curiosità.

Content Strategy

If content is our strength, we like to set it up properly. Defining objectives, structuring an editorial plan, ensuring that the message reaches its destination in the most authentic way. Content strategy transforms ideas into strong and engaging narratives. Each content is linked to the next, in a broad and conscious design.

Branding

Today, some individuals behave like brands, and brands would do anything to appear more human. That’s why we like to see branding as the construction of identity. A defined identity, placed in a context, with references and inclinations, attitudes, and above all, personality. We define brand architecture, we cultivate the image, we harmonize the tone of voice down to the smallest detail.

Press

We put branding under the right spotlight. It’s an essential skill to spread the message starting from a fundamental asset: relationships. From press office to influencer marketing, it’s very important to build the right sounding board for every project and every story. Manufacturing the content and spreading it.

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