Services
Goals
- Engagement
- Branding
- Awareness
Activities
- Campaign content Strategy
- Content Creation
- Instagram and TikTok Advertising Advertising Instagram e TikTok
Brief
For the 2024-25 winter season, Visit Piemonte has entrusted us with adapting the concept “The Piedmont You Don’t Expect” for social media channels Instagram and TikTok, with the goal of promoting the region’s lesser-known mountain areas. The challenge is to attract tourist flows from other Italian regions by showcasing authentic experiences and unseen landscapes through an engaging and targeted content strategy.
Our Work
We collaborated with two content creators specializing in tourism communication — @iosonogaroflex and @noetheexplorer — to develop two original formats, designed to optimally showcase the five geographical areas of interest. The first format portrayed the Piedmont Mountain valleys as surprising places, rich in landscape, gastronomic, and sporting experiences. The second adopted a more spontaneous approach, constructing “improvised” itineraries based on the advice of locals, the true connoisseurs of the territory. Both formats followed a single guiding principle: to demonstrate that there really is a “Piedmont You Don’t Expect”!
All content was then enhanced and distributed with social advertising actions (on Instagram and TikTok) to maximize its impact and promote its online spread among the target audience.
