Services
Objectives
- Brand Awareness
- Brand Positioning
- Logo redesign
Activities
- Branding Workshop
- Brand Identity Makeover
- Application of the brand identity across communication materials
Brief
Gruppo SICAV is the leading and most modern automotive group in Valle d’Aosta, with over 150 employees working across more than 15 locations, spanning from the valley itself to the metropolitan area of Turin, and throughout the Canavese region. But something was missing. That’s why the brand asked us to support the redefinition of its visual identity, both for the group itself and for Nuova AutoAlpina, the youngest of its sub-brands.
Our Work
We started by organizing a workshop focused on the brand positioning of both identities. Together with the client, we clarified their vision, mission, target audience, tone of voice, and brand values.
We then redesigned the corporate brand identity, revisiting every communication element. The visual reference to mountain iconography served as our compass throughout the process.
We applied the same approach to Nuova AutoAlpina. Now both brands are ready to reach new goals!
