Objectives
- Generate interest
- Engage the community
- Promote new tourist destinations
Activities
- Creativity
- Content Strategy
- ADV planning
Brief
“A Mountain of Experiences: Sustainable Tourism along the CAI Trail in Piedmont” is a territorial enhancement project involving eight Mountain Tourism Consortia (Valle Maira, Conitours, Bardonecchia, Fortur, Lanzo Valleys, Canavese Valleys, Biellese Alps, and Valsesia Monterosa). The project’s social media communication (Meta, TikTok) was entrusted to us in the summer of 2025, in collaboration with Visit Piemonte, the Regional Tourism Board.
Our Work
We developed a social video content strategy designed to showcase each of the eight territories involved. In collaboration with Federica Figliuolo (@2fhiking), a Piedmont-based content creator specializing in trekking and hiking, we produced a series of eight videos, each dedicated to telling the story of the unique and distinctive experiences offered by the Piedmont mountains.
The format features a recurring narrative hook – “Today I feel like…” – that opens each episode and leads to the discovery of the most representative experience of each consortium. This approach is designed to inspire emotional connection and spark curiosity in the audience, with a focus on authenticity, nature, and discovery.
