Services
Objectives
- Brand Visibility
- Brand Awareness
- Engagement
- Footfall
Activities
- Contest creativity
- Campaign content strategy
- Instagram advertising planning
- Community Management
Brief
The Parco Commerciale Terminal Nord is one of the main destinations for shopping, food and leisure in Udine, in the heart of the capital of Friuli Venezia Giulia. Part of the STOP SHOP Italia Srl chain, the park center has planned a series of contests dedicated to its customers for 2025, offering the possibility of winning shopping vouchers for use within the park. These initiatives aim to increase the visibility of the brand, stand out on social media and create engagement, actively involving the public and strengthening the bond with the Terminal Nord community.
Our Work
To create the contests, one in March/April and one in September, we have developed a communication strategy on Facebook and Instagram, with a main focus on Instagram.
The strategy included a teaser phase to create curiosity among users, followed, on the start day of the contest, by a carousel that showed in detail how to participate correctly. On launch day, a single post invited users to comment to take part in the contest. Once commented, the user was guided by a Chatbot, which, through a series of questions, accompanied the participants until the final outcome of the contest. The communication plan, starting from the teaser phase, was supported by a dedicated budget for content sponsorship. Furthermore, for the first contest, we involved an influencer targeted and in line with the initiative, to communicate and promote the contest, increasing visibility and engagement among the target audience.
