turismo torino e provincia

TURIN AND ITS PROVINCE ON TIKTOK: BOOM IN FOLLOWERS AND TOURISTS

Objectives

Activities

Brief

Turismo Torino e Provincia is the organization responsible for promoting the territory as a destination for leisure, sports, nature, culture, business, individual, and group travel. Since December 2023, we have been following the TikTok channel to highlight the city by sharing its peculiarities, curiosities, and interesting tips for different target audiences.

Our Work

Right from the start, we developed a strategy that combines content aimed at key targets and established solid partnerships with creators and influencers who are considered true ambassadors by the city’s community. We focused on curiosities, unusual facts and things that were almost unknown even to the citizens themselves, generating conversation, hype and interest around the city.
All of this activity is accompanied by a solid digital advertising strategy aimed at increasing followers. An impactful content strategy for a surprising city!

Phones display @uniendobandas profile, video & FOLLOW US.

RESULTS

+21,2K

FOLLOWERS FROM JANUARY 2024 TO JANUARY 2025

+100K

INTERACTIONS FROM JANUARY 2024 TO JANUARY 2025

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MAKE YOUR BRAND BREATHE

Do you like the breath of our communication?
So let’s start the dialogue.

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