Goals
- Brand Positioning
- Brand Awareness
Activities
- Brand identity makeover
- Payoff Definition
- Brand identity declination on communication materials
Brief
Subalpino is a historic woolen mill from Biella: the client asked us to rethink the brand identity to align it with the current company mission. Subalpino wants to promote a new way of dressing: a less restrictive and more creative elegance. It wants a world in which people have a valuable alternative to the uniformity of classic suits: clothes that fully reflect the taste and personality of those who wear them.
Our Work
We thought of a proposal that considers the innovative attitude of the brand and represents its desire to stand out and inspire change as a trailblazer. A bold statement.
TAILORED REBELLIOUS
The two souls of Subalpino. A contradiction made possible by the brand’s ability to combine the prestige of manufacturing with the courage to imagine outside the box.
This is how we imagine Subalpino’s new attitude: Tailored and rebellious.
