Services
Objectives
- Awareness
- Brand positioning
- Social media reach
- Event engagement and participation
Activities
- Communication and advertising campaign
- Campaign concept
- Fake Out Of Home
- Landing page
- Newsletter
- AI avatar creation
Brief
For the first time, Emilgroup – a leading brand in designer ceramic surfaces – took part in the Salone Internazionale del Mobile in Milan. A major opportunity for the brand, and a significant communication challenge. The request: to handle all promotion related to the brand’s participation at the Salone, before, during, and after the event, utilizing both established touchpoints and new media and languages. Here’s what we delivered.
Our Work
“Beyond the light” was our main claim. The element of light is intertwined with matter – both in the signature collection, Tele di Marmo Lumia, and in the overall visual approach, online and in the stand design itself. Starting from this concept, we built a comprehensive communication campaign, including a video manifesto, save-the-date, DEM, and a dedicated landing page – an integrated content and advertising strategy covering Meta, LinkedIn, Pinterest, and TikTok. Alongside editorial content and live content creation, we produced a FOOH (Fake Out Of Home) video, where we imagined a luminous ceramic slab emerging from the pavement in Piazza Duomo. Within this entire content ecosystem, we introduced a new voice: Emily – the new digital face of Emilgroup, an avatar created by integrating various AI tools.
