Services
Objectives
- Brand awareness
- Engagement
- Lead generation
Activities
- Campaign concept
- ADV
- Contest design and management
Brief
The collaboration with Aruba Tourism Authority (and its reference partner for the Italian market, Global Tourist) was created with the objective of developing a promotional campaign — in the form of a contest — capable of generating awareness, engagement, and connection with the audience, while placing the island of Aruba at the center of the narrative. The prize — consisting of two flight tickets — should integrate naturally and coherently into the overall project experience, becoming an integral part of it and enhancing the brand storytelling..
Our Work
There are moments that don’t last all day. Not because they are rare, but because they must be experienced exactly when they happen. In Aruba, sunset is one of those moments: the most romantic hour of the island, when everything slows down and seems to fall into perfect harmony.
From this insight comes the idea: a contest that exists only at sunset. ONLY AT SUNSET is a time-limited promotional mechanic, active every day exclusively during the sunset window for four consecutive weeks. Participation is not always available: you have to be there at the right moment.
BTREES handled the entire contest concept and the design of all communication assets, including the landing page, social content, and supporting advertising campaigns.
