Services
Objectives
- Brand Positioning
- Brand Awareness
- Engagement
Activities
- Campaign concept
- Social Media Communication
Brief
The Fall Winter 26 fabric collection by Lanificio Subalpino, a historic textile mill based in Biella, is inspired by a vision that blends the effortless aesthetic of the 1990s with the sophisticated and timeless atmospheres of Paris.
We were commissioned to develop the dedicated communication campaign: a creative concept designed to enhance the brand’s identity, highlight the material richness of the fabrics, and build a coherent, elegant, and distinctive visual narrative.
Our Work
The FW26 collection tells the story of an experience that transcends the boundaries of reality, where the impossible takes shape and becomes tangible. Mirage d’hiver.
A visual narrative composed of a series of contents that evoke precious fabrics, dreamlike atmospheres, and Parisian elegance. The mirage becomes material through a radical creative choice: removing the human element to give absolute space to the product — to the fabric itself, the true protagonist of the scene.
