Cargill, a multinational active in the field of animal nutrition, entrusted us with the strategy, social channel management, and advertising for the brands Purina Ruminants and Purina Horses, with the goal of building vertical communities in a typically B2B sector. On one hand, a target of farmers, on the other, sports enthusiasts and horse-riding aficionados.
We managed the launch of the Facebook and Instagram channels for Purina Ruminants and Purina Horses, developing an editorial section to tell the world about nutrition for livestock and horses. This activity allowed us to create and consolidate a community of farmers, equestrian enthusiasts, and athletes, starting from the content. For Purina Horses, we created a video campaign with Italian champions in show jumping as exceptional testimonials.