Objectives
- Generate Hype and Attendance at the even
- Live Experience
- Increasing Download App
Activities
- Creativity
- Content Strategy
- ADV planning
Brief
Settimo Cielo is the largest retail park in Italy. With over 40 stores and numerous dining options, it is one of the leading destinations for shopping, food, and leisure in the province of Turin. Ahead of the summer season, Settimo Cielo entrusted us with the development of an effective strategy to promote the third edition of Summer Village 2025: three evenings in June filled with live music and unmissable guests that had thousands of people singing and dancing, livening up the warm summer evenings.
Our Work
To support the launch of Summer Village 2025 and maximize the event’s visibility, we developed a communication strategy for Settimo Cielo tailored to Facebook and Instagram, in line with the spirit of the evenings. We involved influencers with a young, dynamic tone of voice, capable of reaching different target audiences thanks to a lively and irreverent style. Live photo and video content production was entrusted to Blaash, while the creative direction was handled by Ideasfera: a synergy that led to extraordinary results, exceeding initial expectations!
