Services
Goals
- Brand Positioning
Activities
- Creativity
- Social Media Management
- App UX/UI realisation
Brief
Urmet, a company from Turin established in 1937, is specialized in design, development, and sale of video intercom systems, intrusion detection systems, fire prevention, and video surveillance systems. BTREES has been managing its entire social media communication since 2023. With the brand’s participation in the Smart Building Expo 2023, a need to position Urmet as a forward-looking entity arose, leveraging its technological and innovative features.
Our Work
We developed the interactive application “Future House Generator”, with the goal of entertaining and intriguing the audience visiting the Urmet stand. This way, visitors could peek at what the house of the future might look like. By answering 3 pre-configured questions, users filled out a prompt that, through the app’s integration with some generative AI services, visualized the possible “Future Houses”, futuristic buildings set in different scenarios and various architectural styles. A new way of living the future – that’s Urmet’s mission.
